The reliance or not on the first representation
26The primary judge accepted that Mr Tayles entered into the contracts influenced by a belief that there were 7,000 croppable acres: [46] and [53] of his reasons. Mr Coles QC submitted that this finding fell short of material reliance. I reject that submission. Croppable acreage was a key integer in Mr Tayles' assessment of the value of the land on 31 May. It was a key integer of both valuations. As the primary judge said at [45] of his reasons, the area of croppable land was, objectively, obviously highly material to a potential purchaser.
27Mr Tayles was cross-examined to the effect that the croppable acreage was not a relevant consideration to him in entering the contracts. (See for example Black Book pp 61(13)-62(10) and 126(30-35).) The primary judge's findings can be understood to be a rejection of that attack. The croppable acreage was a relevant factor to Mr Tayles. The primary judge found, however, that the belief that the property comprised 7,000 croppable acres came from sources other than the advertisements in The Land and Stock & Land .
28The primary judge dealt with the question of reliance on the first representation at [44]-[53]. At [44], the primary judge noted that orders under the Fair Trading Act , s 72, such as under s 72(5)(a) depended on the Court finding that a person has sustained, or is likely to sustain, loss or damage by the contravening conduct. At [45], his Honour noted that, ordinarily, contravening conduct in the form of a misrepresentation will not be productive of loss or damage unless "the recipient acts in reliance upon it". His Honour then explained the importance of the disclaimer at [45] as follows:
"The Stock & Land advertisement was no doubt calculated to arouse interest in the properties. The area of croppable land was, objectively, obviously highly material to a potential purchaser. It could have induced an erroneous belief that the property comprised 7,000 croppable acres. However, it also included the disclaimer, set out above, which told readers to make and rely on their own inquiries in order to determine whether or not the information in the advertisement was in fact accurate. Mr Tayles did just that. He checked the areas of the allotments. He checked and validated other matters important to him. During his inspection of the property, he sought and obtained from Mr Kerr information as to the size and croppable area of each of the paddocks, which he recorded on a map. It was on the basis of that information, rather than the advertisement in Stock & Land , that he proceeded to prepare his assessment of value, which informed his bid at the auction, and his starting point for the subsequent negotiations."
29The primary judge continued at [46]:
"It needs to be borne in mind that the relevant conduct is not any statement calculated to arouse or confirm a belief that the properties comprised 7,000 croppable acres, but the specific statements in Stock & Land - no other statement is pleaded as relevant contravening conduct. The advertisement may have aroused his interest in the property, but while I accept that the price that he bid - and the (higher) price that he eventually agreed to pay - was influenced by a belief that the property comprised a total of 7,000 croppable acres, that belief was ultimately based on the information provided by Mr Kerr rather than on the contents of the advertisement, containing as it did the disclaimer. Because of the disclaimer, this is to be distinguished from a case in which the original representation persisted along with subsequent representations [cf Morton v Black 183-4]; here, the later information superseded that in the advertisement."
30At [53] of his reasons, the primary judge said:
"I accept that Mr Tayles entered into the contracts influenced by a belief that there were 7,000 croppable acres available. However, although that belief was initially generated by the advertisements in The Land and in Stock & Land , Mr Tayles knew that he had to rely on his own inquiries, and by the time of the auction his relevant belief was founded on what he had ascertained by inquiry from Mr Kerr and Mr Macleod and by inspection. Moreover, he believed from the contractual provisions that he was not entitled to rely on representations dehors the contract, and that he did not do so is confirmed by the absence of complaint on his part until the completion date - despite his discovery that there was a shortfall against his expectations as early as June 2007, and despite his having raised all other manner of complaints with the Vendors. He did not rely on the contravening conduct complained of in the proceedings, namely the advertisement in Stock & Land , and that conduct was therefore not productive of loss or damage."
31A number of elements are present in this ultimate conclusion as to a lack of reliance by Mr Tayles:
(a) the disclaimer in the advertisements in both The Land and Stock & Land that interested parties had to rely on their own inquiries;
(b) the draft contractual provisions (special conditions 3.3 and 8) that he was not entitled to rely on representations dehors the contracts;
(c) the making of his own inquiries, being what Mr Kerr and Mr Macleod told him and what he saw on, and appreciated from, his own inspection;
(d) the lack of complaint about any shortfall in croppable acreage after June 2007, in circumstances where complaints about other matters were made; and
(e) an assessment of the evidence of Mr Tayles and necessarily, to a degree, a finding rejecting his evidence that he entered the contracts relying on the first representation.
32The passages from [46] and [53] set out above, in particular [46], appear to contain a finding that Mr Kerr told Mr Tayles in May 2007 that the land comprised 7,000 croppable acres. The oral evidence of Mr Kerr (Black Book pp 105 and 106 (in cross-examination) and in particular 107 (in re-examination)) is support for such a finding. Mr Coles, in re-examination, elicited the evidence that in all likelihood Mr Kerr told Mr Tayles that the land comprised 7,000 croppable acres, he having (one can see from the cross-examination) provided that information to Mr Macleod (the agent) and the valuers. Yet, before this Court, Mr Coles submitted that there was no evidence that Mr Kerr said this to Mr Tayles and that from an analysis of Mr Tayles' affidavit (to which I will come) he was told other things about acreage (not being a complete description of the acreage) and land quality, which was the sole basis for Mr Tayles' deciding (on behalf of the purchasers) to buy the land. An acceptance of this submission would, it seems to me, have placed the respondents in the more vulnerable position of there being only one source of information to Mr Tayles of the 7,000 croppable acres - the two advertisements. Given that the primary judge in fact found the belief in 7,000 croppable acres materially relevant to the purchasers, that would or may have been sufficient to overturn the primary judge's conclusion as to reliance. In my view, however, there is no reason to conclude that the primary judge did not mean what he said in [46] and that (in accordance with Mr Kerr's own evidence, led by Mr Coles) Mr Kerr told Mr Tayles in May 2007 that there were around 7,000 croppable acres on the land.
33It is to be noted at this point that no case was sought to be run at trial or on appeal that the vendors were in any way legally responsible for Mr Kerr (who managed the properties) in what he said to Mr Tayles, or to the land agent who placed the advertisements about croppable acreage: cf Janssen-Gilag Pty Ltd v Pfizer Pty Ltd (1992) 37 FCR 526 at 529.
34The reference to information obtained by Mr Tayles from Mr Kerr and recorded on a map was based on the affidavit of Mr Tayles of 10 July 2008. Mr Tayles did not refer in his affidavit to all the paddocks, but rather some with an acreage totalling more than in the order of 1,000 acres. In inspecting the property with Mr Macleod and Mr Kerr, Mr Tayles asked many questions and was given information about the attributes of various paddocks and aspects of the property such as the growing capacity of the land. Whilst Mr Tayles' affidavit did not refer to Mr Kerr telling him on this occasion that there were 7,000 croppable acres, there was a finding that he did and that (as I have already said) is supported by Mr Kerr's evidence. Mr Tayles' affidavit (of 10 July 2008) at para 52 also recounts a conversation on the telephone with Mr Macleod on 14 May 2007 in which the following exchange took place:
"Tayles: 'Please ask them anyway. I still haven't got enough on the production figures. What can you tell me? How much can the property earn? How much rice can you grow on 400 acres?'
Macleod: 'At 4 tonnes per acre, that's 1600 tonnes at $300, that's $480,000, plus stubble $140 per tonne, 2-1/2 bales to the tonne, say 1000 tonnes at $140, that's $140,000. Pump bore water from October to March at a cost of $150,000, there's other costs, say $300,000 net. From 1500 sheep get say $20 per head for wool. 3000 acres of dry crop at 1 tonne per acre, plus irrigation on top of that. Lambs normally get 2500, based on 100%, no, make that 80% twin lambs. They're white Suffolk. Ultrasound scan them to confirm they're in lamb, say sell 2000 at $70 per head. From 150 cows & calves you'll get say 140 weaners, sell them at $400 per head.'
Tayles: 'You're ad says 7,000 acres in one place and 7,500 acres in another.'
Macleod: 'That's a typographical error.'
Tayles: 'How much does the property earn a year? What would you get off the dry land crops?'
Macleod: 'I'll be conservative. 3000 acres at 1 tonne per acre at $250 per tonne for wheat on farm gives $750,000. 2000 lambs at $60 gives $120,000. 100 yearlings at $400 gives $400,000. Rice 4 tonnes per acre at $200 per tonne, 400 acres gives $320,000, less the cost of the water. They get 20" rainfall down there. What does that come to?'
Tayles: '$1.23 million, gross, less water costs.'"
A contemporaneous note of Mr Tayles of the conversation was in evidence (Blue Book Vol 2 pp 336-337). Mr Tayles was not cross-examined to the effect that this conversation did not take place.
35On 21 May 2007, Mr Tayles also received from Mr Macleod a facsimile which identified the production capacity of the then current cropping programme for dry land crops as 3,000 to 4,500 acres. (This did not include lucerne or irrigation paddocks.)
36The conclusion as to lack of reliance was in part based on an adverse finding of credit made against Mr Tayles. Most crucially, this involved an episode in the evidence that concerned special conditions 3.3 and 8 of the contracts. He was cross-examined about his knowledge of these clauses before entry into the contracts. The purpose of this was to found the submission that Mr Tayles knew, before the contracts were entered into, that he had to make his own inquiries and obtain his own information about the property, and that because he knew he could not legally rely on the advertisements, he thus, as a matter of fact, did not rely on their contents. Parts of this cross-examination are set out at [47] of the primary judge's reasons.
37In re-examination by his own counsel, Mr Tayles gave important evidence. He was asked the following questions and answered as follows:
"Q. What impact, if any, did the reading of the contract have in your mind on the truth or any other aspect of the reliability of the statements in the advertisement about acreage? ... Q. Is that question clear to you? I will put it again if it is not? A. I believed from the contract I had to make my own inquiries and I believed that having done so I couldn't complain about things in ads or said to me by the vendors."
38The following day the appellants were given leave to adduce further evidence from Mr Tayles about what was said to be an error in that evidence. The further evidence was as follows:
"2 When I gave that answer I assumed that I was being asked about my state of mind when, after I signed the contract but before I obtained legal advice, I first realised that the plaintiffs had been sold land containing less than 7000 croppable acres. My answer related to that point in time, and not to the point in time when I agreed to buy the land and signed the contracts on 1 June 2007. 3. On 1 June 2007 although I had read the contract, it did not occur to me that what I had learned about available cropping acreage on the land from the advertisement might be something upon which I should not rely or on which it might be unwise to rely. ... 5. When, shortly after I signed the contract, I first ascertained that the land contained less than 7000 croppable acres, I re-read the contract and formed the view that because of its terms, I could not complain about the fact that less than 7000 croppable acres existed on the land. That is why I gave the answer at T71 referred to above."
39Mr Tayles was then cross-examined, at some length. The primary judge set out that cross-examination over four pages at [50] of his reasons. Part of that cross-examination was to repeat the question I have set out at [37] above. To that question the following answer was now given:
"I believed the advertisements."
40The discussion by the primary judge about this evidence was set out in [51]-[52] of his reasons, before his conclusion in [53], which I have earlier set out:
"[51] I do not accept Mr Tayles' belated attempt to suggest that he did not understand the impact of the special conditions on pre-contractual representations when he first read the contract, yet did so when he read it a second time after exchange. He was an uncommonly careful and cautious witness, who took great care to ensure that he understood questions before answering them. As the further cross-examination showed, the context of the question and answer that he later sought to qualify was quite clear; the timeframe to which it was addressed was plainly pre-auction, when he first read the contract; and there is no possible basis on which it could have been misunderstood, as Mr Tayles later claimed, as being referable to a second post-contractual reading of the contract. Moreover, his original cross-examination, which naturally preceded the answer in re-examination which he sought to explain away, contained similar statements plainly referable to a time before he executed the contracts ... Accordingly, I conclude that Mr Tayles entered into the contracts believing that he was not entitled to rely on pre-contractual representations dehors the contract.
[52] Mr Tayles suspected that there was a shortfall in croppable land as early as 5 June 2007, but he said nothing of it; he kept his thoughts to himself. Indeed, he effectively told the Vendors that the only impediment to settlement was the chattels dispute. He did not raise complaint about any shortfall of croppable land, despite agitation of other matters with the Vendors, until 10 March 2008, the date due for completion under the notice to complete - he says because only then did he receive legal advice that under the Trade Practices legislation he might be entitled to raise the matter notwithstanding the special condition. Yet he had not refrained from advancing all manner of other complaints, ill-conceived or not, and it is quite remarkable that they contained no word about the shortfall in croppable acres. Although he claimed that this was because he thought he was precluded by the contract from doing so, he felt no inhibition in raising the alleged "oral" deal in respect of plant and equipment, and his protestation that he did not raise the issue of croppable land because he thought he was precluded by the contract from doing so is not credible."
41This evidence and these conclusions should not be misunderstood. The primary judge was not saying as a matter of legal syllogism that knowledge of the effect of special conditions 3.3 and 8 meant that as a fact Mr Tayles could not have relied on the first representation. Rather, his Honour was dealing with the late-given (and contradictory) evidence that Mr Tayles did not appreciate the effect of the contractual terms before he entered the contracts. That was rejected on credit. That meant that Mr Tayles knew (or thought - there being an error of law underlying his belief) he could not rely on or complain about the advertisements. That formed the foundation for the primary judge's conclusion, as a matter of fact, that Mr Tayles knew (or thought) he had to be otherwise satisfied of any relevant matter (one of which was the area of croppable land) from sources other than the advertisements.