180 To see whether there has been conduct of the type to which I have just referred, it is necessary to look at the minutes and records of the Management Committee and Mr Bruning's Annual Management Plans and the way the business was conducted with the acquiescence of all parties whilst they were on good terms.
181 In cross examination, Mr Bruning conceded that the object of setting up the car rental business was to achieve profits and, indeed, profit maximization. He, Bruning was the expert in operating such a company and was initially retained as a consultant.
182 Mr Bruning advised that 7% profit was achievable in each of the first three years of operation. This 7% did not include any factor for profit on sale of vehicles.
183 Mr Morgan called on behalf of the plaintiff said that he achieved 10% profit when he was managing a Hertz Rental Car branch.
184 It is common ground that Thrifty never made a profit, its losses for each of the eight calendar years 1990-1997 being between $99,000 and $3,093.420.
185 It is necessary to ask why the 7% profit was not attained, why losses were made and, in particular, whether any of the losses occurred as a result of MMAL pursuing its own interests as against those of Kingmill.
186 Mr Whitington and Mr Grant in their closing submissions on the facts say that the results were explained by Mr Bruning at the relevant times because of a failure to attain the predicted vehicle utilization rate principally through heavy discounting by competitors and because of Kingmill's inability to maintain its market share of business generated at airports.
187 Mr Bruning's reports also claimed that there were also substantial problems with under performing computer systems which absorbed considerable amount of management time and made it difficult to see the state of the fleet. Again there was evidence that Mr Bruning informed MMAL that a car rental company with a head office in Adelaide rather than on the Eastern Seaboard would be under a handicap.
188 In his report of five years' operations made to the Board for its meeting in August 1995 (12/4623) Mr Bruning noted that the predictions had not been met, but that the key reasons for this were the loss of good customers as a result of heavy marketing by competitors, the failure to be able to attract new customer and the failure of various franchisees.
189 Counsel note that nowhere in Mr Bruning's reports to the Board does he ever say anywhere that any failure to adopt agreed operational policies contributed to the poor results.
190 The bulk of the material suggests that it was these factors rather than the bulk of those which are the subject of Mr Bruning's current complaints which led to the loss of profits.
191 My conclusion is that, with one exception to which I will shortly come, the contracts were not unfair as performed.
192 I should now deal with the valuation evidence about Mr Bruning's shareholding in Rentals.
193 As I have noted, Mr Hilton and Mr Lonergan produced widely differing valuations of these shares.
194 I do not consider that Mr Hilton's valuation is of assistance as it is based on unverified assumptions put to him by Mr Bruning, most of which I have determined are without foundation.
195 Mr Lonergan valued the shares on a net assets based valuation, but deducted 25% for a minority holding.
196 Mr Lonergan's principal report is over three hundred pages. Much of this bulk is devoted to attacking Mr Hilton's valuation in the way of an advocate. He also annexes a large amount of copy documents.
197 When one pares it to its essentials, the report DX143 simply says that Mr Lonergan valued the shares by taking the value of Rental's real estate at $428,000 adjusted this figure for depreciation etc of $15,000, added back some profits of $5,922 to reach his figure of $418,922 as at 24 April 1996.
198 He then discounted 25% for a minority interest to value Mr Bruning's shares at that date at $58,911.
199 With respect this was as useful as valuing the Sydney Harbour Bridge on the basis of its scrap metal value. The bridge may have little value to its owners as it may make little profit, but its value to the community is considerable.
200 However, to be fair, as Mr Lonergan acknowledged during his cross examination, his valuation was a difficult one and one where he did not give much weight to what might be called the subjective factors.
201 Mr Lonergan also made the assumption that all the figures which MMAL provided to him were correct. This was a handy way of avoiding difficulties in that there was a considerable amount of material which, if accepted, might lead to the conclusion that the company may well have made profits if the accounting had been done differently so that profits were made in the company and not in some other part of MMAL's empire. This in turn might have led to the conclusion that net maintainable profits was the preferred method of valuation of the shares.
202 There was uncontradicted evidence that the Old Thrifty business was virtually bankrupt with low staff morale and unhappy creditors, yet MMAL were prepared to pay about $2,000,000 for it. There was also evidence that when, in 1996, Mr Bruning was told his shares were worthless, he suggested that he would take over the MMAL shares on this basis, but such a proposal would not even be entertained by MMAL which offered $535,000 for the shares.
203 Whilst an unaccepted offer is usually no evidence of value, the circumstance that the only likely buyer is prepared to pay $535,000 for the shares which have little assets backing rather than lose them goes a long way to making one think that a value of $ 58,911 is sorely suspect.
204 Of course, an obvious error in the valuation is that when one is valuing on a net assets backing basis one does not a apply a minority discount as if there is sufficient material to show a probable prima facie case for winding up on the oppression or just and equitable ground, a minority holder will get 100% of the value of the assets on a winding up; see O'Neill v Phillips [1999] 1 WLR 1092, 1107 (HL) per Lord Hoffmann.
205 At this point, I should consider MMAL's cross claim.
206 The cross claim seeks a declaration that the option has been exercised, a determination that the value of Mr Bruning's shares is $58,911 and orders for specific performance of the contract formed on the exercise of the option.
207 The defence to this is not to challenge the right of MMAL to acquire the shares, but rather to challenge the price for which MMAL seeks to acquire them and the date on which the shares should be valued.
208 As will be clear from what I have said above, I neither accept Mr Hilton's valuation (it is far too high), nor Mr Lonergan's valuation.
209 Mr Lindsay, in his closing address, made submissions based on Mr Quinn's document MTQ138 which appears to show that MMAL derived a profit from its operations in Thrifty of $7,886,000 over the period of 1990-1997. This is not a figure for profits earned by Kingmill, but rather a financial advantage that MMAL received because of the existence of Thrifty and being able to sell and lease cars that had been "processed" through Thrifty and which profits would not have been earned by MMAL had Thrifty not been in existence and under its control.
210 The suggestion made in the submission was that 15% of this figure would be an appropriate figure to take for the value of the shares as $1,118,290 or, as Mr Lindsay rounded it off, $1,200,000.
211 I do not consider that one can take such a seemingly simple step. However, the $1,200,000 figure is again a signpost which may help one find one's way to the true value of the shares.
212 In my view the greatest assistance on the valuation issue is provided by what is called the realistic basis. This rule applies mostly in family law cases where it is unrealistic to apply the usual commercial methods of valuation because, for instance, the commercial value of shares in a family company is often no real guide to their value to the other spouse; see eg Re Reynolds (1984) 10 Fam LR 388, 394 (Full Family Court) ; Re Dah and Hull (1983) 9 Fam LR 241, 246 (Nygh,J) and my decision in Sapir v Sapir (No 2) (1989) 13 Fam LR 362, 365.
213 Normally, the result of applying the realistic value rule is that one applies the net assets backing rule with an allowance for the notional costs of a winding up rather than the hypothetical purchaser rule. However, that will not always be the case.
214 In the instant case, I am satisfied by the evidence that the presence of the Thrifty company with its goodwill value which must include the right to have a desk at the major airports, has considerable value. On a liquidation, assuming Mr Lonergan's major assumptions are correct, the liquidator would get in $418,000 and distribute that less say $30,000 costs of the liquidation. However, he would also auction the goodwill of the availability of the airport desk and the Thrifty licence to use the name and other ancillary rights.
215 I have no reliable information on which to assess the likely value of these rights. Mr Hilton's figures of some 29 million do not impress me. I know that MMAL were prepared to pay the previous liquidator about two million dollars back in 1990, but it may be quite unrealistic to assume that conditions then are the same as now and to ignore the difference between 1990 dollars and 2004 dollars. However, as a signpost, if the liquidator got in $2,388,000 net, Mr Bruning's share would be $447,750; if he got in $3,388,000 net, Mr Bruning's share would be $635,250.
216 A third signpost is the offer that was made by Mr Quinn in 1996 of $545,000. Although an unaccepted offer is no real evidence of valuation, it is significant that MMAL was prepared to make such an offer. Mr Bruning's reaction was that the interest rate was too mean (MMAL had offered 90 day bank bill interest). However, if one took the formula of Mr Bruning's original investment of $354,656.25 and took the average of the court rate less 1% (as the court rate usually has a 1% penalty built into it to encourage people to pay judgment debts) one would be looking at an average interest rate of about 12%. Five and a half years' simple interest at that rate would produce $234,073.12 which would give a price as at 24 April 1996 of $588, 729.37.