THE MERGER OF WILLS HOLDINGS AND ROTHMANS HOLDINGS
8 As at 11 January 1999, when the worldwide merger of the BAT Group and the Rothmans Group was announced, the BAT Group was the second largest tobacco group in the world and Rothmans was the fourth largest. So far as Australia was concerned, the merger involved WD & HO Wills Holdings Limited (Wills Holdings) and Rothmans Holdings Limited (Rothmans Holdings) and their respective subsidiaries.
9 Wills Holdings was a listed public company in Australia. 67.3% of the issued shares of Wills Holdings was held by British American Tobacco Australia Limited (BAT Australia), a subsidiary of BAT UK. The other 32.7% was held by the public. The Taxpayer was a wholly owned subsidiary of Wills Holdings.
10 Rothmans Holdings was also a listed public company in Australia. 50% of its shares were held by Rothmans International and the other 50% were held by the public. Rothmans of Pall Mall (Australia) Limited (Rothmans) was a wholly owned subsidiary of Rothmans Holdings. Rothmans Asia Pacific Limited (Rothmans Asia) was also a wholly owned subsidiary of Rothmans Holdings. PT Rothmans of Pall Mall Indonesia (Rothmans Indonesia) was also a wholly owned subsidiary of Rothmans Holdings. 95% of the issued shares in Rothmans Indonesia were held by Rothmans Asia.
11 In the period prior to the announcement of the merger, Rothmans Indonesia had incurred losses. At the time of the announcement of the merger Rothmans Asia had accumulated capital losses of $63.3 million.
12 Early in the negotiations that led to the merger, it was agreed that the larger of the BAT Group business or the Rothmans Group business in each jurisdiction would take the lead in the merger. In Australia, the Rothmans Holdings group had a larger market share and a larger market capitalisation than the Wills Holdings Group. Accordingly, the Rothmans Holdings group was to take over the Wills Holdings group. In Indonesia, however, PT BAT Indonesia Tbk (BAT Indonesia), which was 70% owned by BAT UK, had a larger market share than Rothmans Indonesia. Accordingly, BAT Indonesia was to acquire Rothmans Indonesia from its Australian owners, Rothmans Holdings and Rothmans Asia.
13 At an early stage, the Australian Competition and Consumer Commission (the Commission) expressed the view that the merger would be likely to have the effect of substantially lessening competition in the cigarette market in Australia and requested the parties to confirm that the merger would not go ahead. Consequently, representatives of Rothmans Holdings engaged in discussions with the Commission concerning the proposed merger. The Commission, through its chairman, Professor Fels, intimated that, without brand divestments by the merged group, the merged entity would become a dominant force in the Australian market after the merger. Professor Fels intimated that, unless there was divestment of some of the brands of the proposed Australian merged group, the Commission would seek to restrain the merger. Professor Fels also intimated that divestment of brands must be on terms that the buyer of the divested brands could be up and running as soon as the brands were transferred to it.
14 Both Wills Holdings and Rothmans Holding wished to satisfy the Commission's requirements because they understood that the Commission could obtain an injunction from the Federal Court preventing completion of the merger. Accordingly, steps were taken to endeavour to find a buyer for some of the brands of the proposed Australian merged group, which could be divested in order to satisfy the Commission's requirements. From an early stage, the group controlled by Imperial Tobacco Group plc (Imperial) was considered as an obvious choice.
15 On 30 April 1999, after some negotiation, an instrument (the Term Sheet) was signed on behalf of BAT UK and Imperial. The Term Sheet provided for the sale and purchase of a number of Australian and New Zealand cigarette brands, tobacco brands and tobacco paper brands, together with the related intellectual property rights and know how related to those brands. Some of the brands were Wills brands and some were Rothmans brands. The sellers named in the Term Sheet were the Taxpayer, British American Tobacco (New Zealand) Limited (BAT NZ) and Rothmans Holdings. The buyer named in the Term Sheet was Imperial. The purchase price was to be the sum of $A325 million and the sale was to include assets necessary for the functioning of the sales force for the brands to be sold.
16 Completion of the proposed sale to Imperial was to be subject to shareholder approvals and to completion of the merger of Wills Holdings and Rothmans Holdings. The Term Sheet expressly recognised that the parties would work together to achieve as efficient a structure for the transaction as may be possible and that that might affect who would be the vendors and who would be the purchasers of the relevant brands.
17 During April and May 1999, negotiations took place concerning the implementation of the merger in Australia. In particular, negotiations took place as to the price that would be paid to the minority shareholders of Wills Holdings. The negotiations resulted in an accord in principle, which was recorded in a letter of 13 May 1999 from BAT UK to Wills Holdings. The directors of Wills Holdings were satisfied that they had secured a significant cash premium for the minority shareholders.
18 On 19 May 1999, a memorandum of understanding in relation to the implementation of the merger in Australia was signed on behalf of BAT UK, Rothmans Holdings (Australia) (BV), Wills Holdings and Rothmans Holdings (the Memorandum of Understanding). The Memorandum of Understanding recited, inter alia, that the Commission had foreshadowed that, as a condition of its approval of the merger, the merged group must dispose of certain assets. Clause 3.1 provided that Rothmans Holdings would, immediately upon entry into the Memorandum of Understanding, procure that Rothmans would negotiate in good faith with Imperial to agree option arrangements as follows:
· Rothmans would irrevocably offer to sell to Imperial the assets identified in the Term Sheet.
· Imperial would irrevocably offer to purchase from Rothmans the assets identified in the Term Sheet.
Each of those irrevocable offers was to be subject to the condition precedent that the Australian merger be successfully implemented. The Memorandum of Understanding also dealt with other details relating to the merger that are not presently relevant.
19 On 2 June 1999, BAT UK, BAT Australia and Rothmans Holdings (the Merger Parties) executed an enforceable undertaking to the Commission (the Commission Undertaking). On the same day, the Commission Undertakings were accepted by Professor Fels on behalf of the Commission. Rothmans Holdings and Wills Holdings immediately announced that they welcomed the Commission's clearance of the proposed merger on the basis of the proposed sale of brands.
20 By the Commission Undertaking, each of the Merger Parties agreed to do all things in its power or control to cause or procure the disposal of the business of manufacturing, marketing, selling and distributing cigarettes and other tobacco products under the brand names listed in a schedule to the Commission Undertaking. The brand names listed in that schedule were the brand names stated in the Term Sheet. Each of the Merger Parties also agreed to cause or procure entry into a series of contractual arrangements with Imperial as described in another schedule to the Commission Undertaking. Each of the Merger Parties undertook to give effect to those contractual arrangements in accordance with their terms.
21 On 16 July 1999, Wills Holdings, Rothmans Holdings and BAT Australia entered into a Merger Implementation Agreement. The Merger Implementation agreement provided detailed mechanisms and arrangements to give effect to the proposed merger of the Australian groups.
22 On 20 July 1999, Wills Holdings and Rothmans Holdings announced the conditional sale of brands to Imperial. On the same day, Rothmans Holdings executed a deed whereby it covenanted with Imperial that it would comply with the terms of the Commission Undertaking and would comply with the terms of the contractual arrangements described in the Commission Undertaking.
23 In addition, on the same day, Rothmans and Imperial and the Taxpayer entered into an instrument entitled Offers for Sale and to Acquire Australian brands (the Offer Instrument). By the Offer Instrument, Rothmans irrevocably offered to sell to a subsidiary of Imperial, nominated by it, certain Australian intellectual property assets and Imperial irrevocably offered to procure the acquisition, by one of its subsidiaries, from Rothmans of those Australian intellectual property assets. The Australian intellectual property assets included nine Australian brands owned at that time by the Taxpayer (the 9 Wills Brands) as well as Australian brands owned by Rothmans. The sale and acquisition was to be on the terms of an agreement in the form annexed to the Offer Instrument.
24 Clause 3.5 of the Offer Instrument provided that, if either offer was accepted, Rothmans and the subsidiary nominated by Imperial would be deemed to have entered into a binding and enforceable agreement for the sale and purchase of the Australian intellectual property assets on the terms of the agreement annexed to the Offer Instrument (the Australian Brands Sale Agreement). The date of such agreement was to be the date of acceptance of the relevant offer. Clause 3.1 of the Offer Instrument provided that neither offer would be capable of acceptance unless the conditions precedent specified in the Offer Instrument had been satisfied or the conditions had been waived and unless the Implementation Date, as defined in a proposed scheme of arrangement between Wills Holdings and certain of its members, had occurred.
25 On 16 July 1999, the Supreme Court of New South Wales ordered that a meeting of members of Wills Holdings be convened for the purpose of considering a scheme of arrangement under which Wills Holdings would buy back all shares in Wills Holdings held by BAT Australia and Rothmans would acquire all of the shares in Wills Holdings held by other shareholders for the consideration stated in the scheme. At the meeting so convened, which was held on 18 August 1999, the shareholders of Wills Holdings voted in favour of a resolution to approve that scheme of arrangement. On the same day, the shareholders of Rothmans Holdings also voted in favour of a scheme of arrangement between Rothmans Holdings and its shareholders. On 2 September 1999, the merger of Rothmans Holdings and Wills Holdings was completed in accordance with the schemes of arrangement.
26 On 3 September 1999 several instruments were entered into and completed to give effect to the merger of the Wills Group and the Rothmans Group. In particular, the Taxpayer, as assignor, and Rothmans, as assignee, entered into a deed of assignment, for a consideration of $181,700,000, of the 9 Wills Brands. Thereupon, following exercise of the options under the Offer Instrument, Rothmans as seller, on the one hand, and Pinelawn, an Irish corporation, Imperial New Zealand Limited and Van Nelle Tabak Nederland BV, as buyers, on the other hand, entered into the Australian Brands Sale Agreement. The three buyers are subsidiaries of Imperial. Each of those entities purchased different brands from Rothmans. The brands sold included the 9 Wills Brands. In due course the Australian Brands Sale Agreement was completed and the 9 Wills Brands and the relevant Rothmans brands were transferred to one or other of the three buyers. The consideration received by Rothmans in respect of the sale of the 9 Wills Brands to the three buyers was the same as that received by the Taxpayer from Rothmans, namely $181,700,000.