Neither the contract nor the indenture of lease of 21st February 1946 provided for the payment of any consideration for the lease in the nature of a premium: consequently the respondent cannot rely on the first limb. No lease was surrendered as part of the transaction that took place between the appellant and Parkinson so that the respondent cannot rely on the second limb. He must rely on the third limb. The £1,750 was consideration paid in connection with the purchase of the goodwill of the business, so that the crucial question is whether this goodwill was attached to or connected with 86 Elphin Road. The majority of the board found that it was, but in our opinion this finding was not in law reasonably open on the evidence. The attributes of goodwill as a legal conception have been explored in many cases, including cases of the highest authority. At first the tendency was to place upon goodwill the limited meaning of nothing more than the probability that the customers would resort to the old place of business. Cruttwell v. Lye [1] . But a wider view soon prevailed. In Trego v. Hunt [2] Lord Herschell L.C. cited a passage from the judgment of Wood V.C. in Churton v. Douglas [3] that goodwill must mean every positive advantage that has been acquired by the old firm in carrying on its business, whether connected with the premises in which the business was carried on, or with the name of the firm, or with other matter carrying with it the benefit of the business. He then cited a passage from the judgment of Jessel M.R. in Ginesi v. Cooper & Co. [4] in which his Lordship, discussing this passage, in relation to a business of stone merchants, said: - "attracting customers to the business is a matter connected with the carrying of it on. It is the formation of that connection which has made the value of the thing which the late firm sold, and they really had nothing else to sell in the shape of goodwill". Lord Herschell then continued: "I cannot myself doubt that they were right. It is the connection thus formed, together with the circumstances, whether of habit or otherwise, which tend to make it permanent, that constitutes the goodwill of a business". In Churton v. Douglas [5] Wood V.C., after referring to Cruttwell v. Lye [6] and Kennedy v. Lee [7] , pointed out that when in the latter case Lord Eldon was speaking of a nursery garden or a locality which customers must frequent to look at the plants and other things, and that when Sir Thomas Plumer in another case was speaking of a retail shop which a person must enter in order to buy the goods there exposed "they are only, as it appears to me, giving those as illustrations of what goodwill is. But it would be absurd to say that, where a large wholesale business is conducted, the public are mindful whether it is carried on at one end of the Strand or the other, or in Fleet Street, or in the Strand or any place adjoining, and that they regard that, and do not regard the identity of the house of business, namely, the firm When you are parting with the goodwill of a business you mean to part with all that good disposition which customers entertain towards the house of business identified by the particular name or firm, and which may induce them to continue giving their custom to it". In Inland Revenue Commissioners v. Muller and Co.'s Margarine Ltd. [8] Lord Lindley said "Goodwill regarded as property has no meaning except in connection with some trade, business, or calling. In that connection I understand the word to include whatever adds value to a business by reason of situation, name and reputation, connection, introduction to old customers, and agreed absence from competition, or any of these things, and there may be others which do not occur to me. That in some cases and to some extent goodwill can and must be considered as having a distinct locality, is obvious, and was not in fact disputed. The goodwill of a public-house or of a retail shop is an instance. The goodwill of a business usually adds value to the land or house in which it is carried on if sold with the business; and so far as the goodwill adds value to land or buildings, the goodwill can only be regarded as situate where they are. In such a case the goodwill is said to be annexed to them."