"Finally in Lynn v Nashawaty 423 NE (2d) 1052
(1981), the Appeals Court of Masaachusetts refused
to set aside a finding of fact that the sale of a
stationery store, and, in particular, represent-
ations as to 'the worth of stock in trade, took
place ina business context so as to bring into
Play a statutory proscription against unfair or
deceptive acts or peactices in trade or commerce.
Having analysed the reasoning in Latner and
Beqelfer, supra, Armstrong J gaid (at 1054): 'The
gale of a business or business assets by a
businessman is not the same as a sale of a home by
an individual homeowner ... , and the defendants in
the present case were fully involved in every
aspect of the transaction ..., including the false
representation which is the core of the alleged ...
violation. .»» In view of the position taken in
the Begelfer case that an isolated transaction, one
that does not take place in the ordinary course of
business, may constitute a violation of 3.11, 30
long as it takes place in a business context, it is
difficult to avoid the conclusion reached by the
fander of fact that the transaction at bar violated
that section. We cannot say that the judge was
required as (aj matter of law to reach the
conclusion that the sale of the stationery store
did not take plare 'in a business context'. Th
question in a closes case is doubtless largely on:
of fact, and the judge's finding here was not
clearly erroneous'."