Whether the vendor/purchaser category of cases is analogous
62 In the present case Karioi had for some years prior to the date of the Agreements operated video stores at the two locations. Such goodwill as existed in relation to the businesses at the date of the Agreements was owned by Karioi. Blockbuster paid money to a previous franchisor of Karioi to have it encourage Karioi (and other franchisees) to enter into the Agreements with Blockbuster. However Blockbuster did not make any payment to Karioi and Blockbuster did not by its payment to the previous franchisor acquire any rights to Karioi's goodwill beyond those that it may have acquired under the Agreements, a topic to which I shall now turn.
63 Clause 32 of the Agreements conferred upon Blockbuster an option to acquire Karioi's goodwill relating to the businesses in certain circumstances. In so providing, the Agreements recognised and contemplated that Karioi's goodwill as it stood at the date of the Agreements, and as it might be enhanced by the franchised operations, would remain the property of Karioi (subject to Blockbuster's exercise of that option and such rights arising upon cessation of the Agreements to transfer of the goodwill as Blockbuster might have under Clause 18).
64 If Blockbuster had by exercise of its option to purchase arising upon expiration of the terms of the Agreements purchased Karioi's goodwill, the parties would have been in the position of vendor and purchaser of the goodwill and the principles applicable to the category of cases concerned with the sale of goodwill would have been applicable. In these circumstances, the restraint of trade provision may, at least in part, have been justified on that basis. However the option to purchase was not exercised, nor, according to the views that I have formed upon the first two issues arising on the appeal, is this a case where Blockbuster was entitled to acquire any assets of Karioi under Clause 18.
65 Prima facie the principles in the vendor/purchaser cases are accordingly not here relevant. However before turning to the principles applied in the employment cases, it is necessary to consider whether, upon the assumption that Blockbuster did not and has not acquired any of Karioi's goodwill, Blockbuster nevertheless otherwise acquired goodwill which the restraint of trade covenants in the Agreements may be regarded as reasonably protecting.
66 Prior to 2 April 1998 Blockbuster undoubtedly had goodwill associated with its brand. Because of the multiplicity of stores that operated under its banner, that goodwill existed independently of the businesses at the two subject premises (with which it was not then associated). Blockbuster was not entitled to protect such independently generated goodwill against competition by the respondents. To this extent Blockbuster had as at 2 April 1998 no legitimate interest requiring protection from competition.
67 The question then arises whether as at the date of the Agreements reasonable people in the position of the parties would have expected that performance of the Agreements and the conduct of the Franchised Operations during the terms of those Agreements would be likely to generate significant new goodwill in relation to those businesses which Blockbuster would own and which Blockbuster could reasonably protect by the restraint of trade provisions. If they did so expect, the present case would to that extent bear some analogy to the purchase of goodwill category of cases (the vendor/purchaser category) because, so the argument would go, Blockbuster would by its performance of its obligations under the Agreements have been expected to be in effect purchasing that goodwill by allowing, and indeed facilitating, Karioi's use of Blockbuster's brand.
68 This question must be considered in the context of the three aspects that Blockbuster submitted that its goodwill had (see [50] above). The third of those (see subparagraph (c)) was in effect the Blockbuster brand and all the industrial property, confidential information, operating systems and the like associated with it that Karioi was permitted to use during the currency of the Agreements (see the reference in [3] above to the "Blockbuster Systems"). The Agreements however clearly precluded the respondents using any facet of the Blockbuster Systems after the Agreements came to an end and required the return to Blockbuster of "all copies of the Industrial Property and Confidential Information" (Clause 8.6; and see Clauses 2.1, 10 and 18) that had been made available to Karioi.
69 In these circumstances, and for reasons given in my discussion below of the decision in EzyDVD Pty Ltd v Lahrs Investments Qld Pty Ltd [2009] QCA 389 (see [93] - [94] below), I consider that the third aspect of Blockbuster's claimed goodwill was sufficiently protected by the terms of the Agreements, other than the restraint of trade provision in Clause 14, and that additional protection by means of Clause 14 was not reasonably required. In other words, to the extent that during the currency of the Agreements the parties expected Blockbuster to acquire goodwill in connection with the businesses as a result of the use of the Blockbuster Systems in the businesses, Blockbuster had no legitimate interest to protect by use of a restraint of trade clause because the parties would not reasonably have expected that after cessation of the Agreements Karioi could or would use any part of the Blockbuster Systems to compete with Blockbuster.
70 The second aspect of Blockbuster's claimed goodwill related to the location of the stores (see [50] above). However, it was Karioi, not Blockbuster, that had the rights to occupy the premises prior to the making of the Agreements. Clause 14.1 does not identify the location of the stores as a basis for Blockbuster having any interest in protecting itself from competition. The Agreements were specific as to the circumstances in which Blockbuster might become entitled to those rights at the conclusion of the Agreements' terms (see Clauses 18 and 32). Those circumstances did not occur. Whilst judging the position as at the date of the Agreements, the view might be available that the restraints of trade would be reasonable to the extent that they applied where Blockbuster acquired Karioi's leases of the premises, they were not reasonable insofar as they applied to circumstances such did in fact occur. To the extent that Karioi retained entitlement to the locations, Blockbuster had no goodwill based upon those locations. Accordingly the restraints of trade could not be justified by reference to the second aspect of the claimed goodwill.
71 The remaining aspect of Blockbuster's claimed goodwill was "the patronage of the store, as set out in the customer database" (see subparagraph (a) set out in [50] above).
72 The evidence of Mr Uniacke, who was Blockbuster's Managing Director, (see [51] - [52] above), indicated that this was not in reality an independent aspect of any goodwill that Blockbuster owned. The effect of Mr Uniacke's evidence was that the goodwill of the businesses (irrespective of who owned that goodwill) arose out of the location of the businesses and their branding. These are the two aspects of Blockbuster's claimed goodwill with which I have already dealt. Mr Uniacke did not suggest that any other factors, for example, personal service provided to customers, was a significant factor in attracting or retaining customers.
73 The primary judge did refer to "customer service, operating efficiency and video retail experience of Mr Fife, Mr Fortington and Karioi's staff" as enhancing the value of the stores (see [35] above). However he did not conclude that such factors would have been expected in the present case to cause customers to choose one video store over another, or did in fact do so. Nor was this Court referred on the appeal to any evidence indicating that this was or might have been the case.
74 The primary factor recognised in the evidence of Mr Uniacke and Mr Fife was the location of the premises. The other factor they recognised was the Blockbuster brand, although Mr Uniacke attributed more significance to this factor in relation to the subject stores than did Mr Fife. The primary judge preferred Mr Fife's evidence in this respect (see [56] above).
75 I put the point another way as follows. The goodwill of a business of the type under consideration is the intangible asset which reflects the fact that there are features of the business that render it likely that customers will come to, or will continue to, do business with it (see Commissioner of Taxation of the Commonwealth of Australia v Murry [1998] HCA 42; (1998) 193 CLR 605, as to the variety of ways in which "goodwill" can be defined, but see particularly [17] as relevant to the present case). In the case of businesses such as the subject ones, a feature of this type might be the location of the businesses. Another might be the brand under which they operate. For reasons I have given above, neither of these features is capable of underpinning the relevant restraint of trade clauses here. Other features of relevance might be reputation or customer connection arising out of the quality of products or services provided during the currency of the Agreements. However there was no evidence in the present case that reasonable people in the position of the parties would have contemplated that these features, as distinct from location and branding, might of themselves draw customers to businesses conducted by Karioi after cessation of the Agreements and away from competing Blockbuster businesses, or that that in fact occurred.
76 Blockbuster did not therefore have any legitimate interest in the "patronage" of the businesses (to use the word used in Blockbuster's identification of the first aspect of its claimed goodwill - see [50] above).
77 The result of these considerations is that, subject to any operation of Clauses 18 or 32 at the conclusion of the Agreements, there is no basis for concluding that at the date of the Agreements reasonable people in the position of the parties would have considered that Blockbuster owned, or was likely to acquire during the currency of the Agreements, any goodwill in the businesses at the two locations which Clause 14 was reasonably required to protect. As my view is that Blockbuster did not acquire any such goodwill as a result of the operation of Clauses 18 or 32 of the Agreements, the relationship between the parties was not analogous to the purchase of goodwill (that is, to the vendor/purchaser) cases and the approach taken in these cases is not therefore applicable.