GEOGRAPHICAL INDICATIONS
100 The applicants' arguments depend very much upon para (b) of the definition of "geographical indication" in the AWB Act or, perhaps, the definition of that term in the EC agreement, to the exclusion of para (a) of the definition in the AWB Act. The two paragraphs are alternatives. Pursuant to para (a) a word or expression will be a geographical indication if it is used in the description and presentation of a wine to indicate the country, region or locality in which it originated, that is, in which the grapes were grown. Pursuant to para (b) a word or expression so used will also be a geographical indication if it suggests that a particular quality, reputation or characteristic of the wine is attributable to the wine having originated in the country, region or locality indicated by the word or expression. To my mind there is a clear distinction between, on the one hand, a word or expression which identifies geographical origin and, on the other, a word or expression which suggests a quality, reputation or characteristic attributable to such origin.
101 The expressions "King Valley" and "Whitlands High Plateaux", prima facie, say nothing about quality, reputation or characteristics of the wine produced in those areas. Of course, a particular geographical description might acquire such significance. The Tribunal's reasons do not suggest that the case was conducted on that basis. In the course of argument, counsel for the applicants suggested that wine from the Whitlands High Plateaux area was of a higher quality than wine from other parts of the King Valley region and had a reputation to that effect. They submitted that there was much evidence supporting those assertions, and that the Tribunal had simply ignored it. Little, if anything, concerning the topic appears in the reasons. However the parties did not seek any further findings from the Tribunal. Curiously, none of the numerous alleged errors identified in the notice of appeal addresses wine quality or reputation. These matters are also not addressed in the applicants' written submissions or written submissions in reply to KVVI's submissions. The applicants have not asked this Court to make any such findings. Nor have they identified the evidence upon which it might act in order to do so. In those circumstances, I consider that the Court simply cannot address the question of whether the Whitlands High Plateaux area produces wine of a particular quality, or whether the term "Whitlands High Plateaux" indicates that any quality, reputation or characteristic of such wine is attributable to the fact that it originates in that area.
102 I turn to Div 4 of Pt VIB of the AWB Act. Sections 40PA and 40Q contemplate a geographical indication being determined for a region or locality. Section 40T speaks of areas within a region or locality to which a determination relates, suggesting that a geographical indication may describe more than one discrete area within a region or locality. The Tribunal seems to have concluded that regs 24 and 25 require that a region or subregion comprise one discrete parcel of land, not two or more. I will return to that matter, although it is probably of little importance for present purposes. Finally, subs 40T(2) provides that if regulations prescribe criteria for use in determining a geographical indication, the Committee is to have regard to them.
103 Part 5 of the Regulations is of primary importance for present purposes. Regulation 23 provides that for the purposes of making determinations pursuant to s 40T the Committee is to have regard to the criteria set out in that Part. Regulation 24 is, in effect, a definition provision. Regulation 25 is the primary operative provision. It provides that for the purposes of subs 40T(2) of the AWB Act (that is with respect to making determinations as to geographical indications) the Committee is to have regard to certain identified criteria. None of the criteria is said to be of more or less significance than any other. The Tribunal considered that para 25(a) requires that a geographical indication only be determined as being for a zone, region or subregion if the area in question satisfies the relevant definition in reg 24. That may be so. However a geographical indication may be determined for an area which is not a zone, region or subregion. It is difficult to know whether classification as a zone, region or subregion would be of any ongoing importance. The applicants apparently consider that their interests will be better served by being classified as a region rather than a subregion of the King Valley region. Annex II to the EC agreement classifies the protected Australian geographical indications on that basis.
104 The words "region", "subregion", "zone" and "area" are incapable of precise meaning. No doubt each word is intended to describe an area of land which is more or less capable of discrete identification. However each of those terms may be used to describe a very large or a very small area. Size gives no clear indication as to whether a particular tract of land should be described as a zone, a region, a subregion or simply as an area. There must be some other consideration or considerations leading to the conclusion that a particular area should be so described. Annex II to the EC agreement suggests a system of gradation, with a zone as the largest area and a sub-region as the smallest. However the reference in the AWB Act to localities and areas somewhat disrupts that taxonomy. I should add that the applicants criticize the Tribunal's decision on the basis that it wrongly treated as relevant to its consideration of their application the fact that the area to which the proposed geographical indication was to apply was relatively small. However the Tribunal found (at [117]) that the Whitlands High Plateaux area satisfied the definition of "region" in reg 24. Thus it must only have treated size as a discretionary consideration. The applicants conceded in argument that size of the area was a relevant consideration in determining whether a geographical indication should be for a region or a subregion. See the transcript on appeal at p 47 ll 10-15. I see no basis for this criticism.
105 In the Coonawarra case the Court distinguished between the criteria identified in reg 25 upon the basis that some were relevant to identification of the boundaries of an area to be the subject of a proposed geographical indication and others were relevant to the naming of the geographical indication. Whilst some of the criteria may be, generally or in a particular case, more appropriate to one purpose rather than the other, I doubt whether that distinction is universally valid.
106 The words 'discreteness' and 'homogeneity' in para 25(i) seem to reflect the words 'discrete and homogeneous' in the definitions of "region" and "subregion" in reg 24. This might suggest that the various factors identified in para 25(i) are the grape growing attributes referred to in reg 24, or at least some of them. The Tribunal considered that the grape growing attributes referred to in reg 24 were not limited to the factors identified in para 25(i). It also considered that some of those factors 'have nothing to do with grape growing attributes'.
107 In my view regs 24 and 25 prescribe criteria which might commonly be considered in seeking to identify and describe a discrete geographical area, particularly for purposes associated with wine grape growing. The criteria identified in paras 25(a)-(h) are common features which might indicate that a particular area has been, or should be, treated as a discrete entity, that it has sufficient commonality to justify its being so treated. For the purposes of para 25(a), reg 24 offers a general physical description of a subregion, a region and a zone. It establishes a system of gradation which reflects that in the EC agreement, but with the addition of "other" areas. Geographical indications may be determined for areas which are not subregions, regions or zones. Nonetheless, it may be that where a geographical indication has been classified in Annex II to the EC agreement as relating to a zone, a region or a subregion, the Committee should give effect to such classification. Although there seems to be no express statutory requirement to do so, it would be a reasonable inference that as much was intended. For present purposes it is not necessary to decide that question. The geographical indication "King Valley" is classified in the EC agreement as a region, and the Committee has so determined. The proposed geographical indication "Whitlands High Plateaux" does not appear in Annex II, although the geographical indication "Whitland" is shown as a subregion of the King Valley region. The name 'Whitlands' appears on the maps which have been provided to the Court. It appears to indicate the area referred to by the Tribunal as Whitlands Plateau. It does not include the two ridges. Annex II says nothing about the proposed geographical indication "Whitlands High Plateaux" which includes a substantially greater area than that described as "Whitlands" or, as I infer, "Whitland".
108 The Tribunal concluded that some of the factors identified in para 25(i) are not grape growing attributes. I disagree. The factors identified in subparas 25(i) (i)-(vi) are directly related to cultivation and, in that sense, are grape growing attributes. That identified in para 25(i)(vii) may affect availability of land for grape growing by making it more or less likely that it will continue to be available for that purpose. Traditional divisions in the area (subpara 25(i)(viii)) may also militate in favour of, or against, grape growing or the growing of a particular type of grape. The history of grape growing and wine production (subpara 25(i)(ix)) may involve available outlets for grapes, human resources and infrastructure. All these factors may accurately be described as grape growing attributes.
109 Regulations 24 and 25 offer little difficulty if they are read together. The task is to identify an area to which a particular geographical indication may be attached, whether it be a zone, a region, a subregion or other area. Regulations 24 and 25 are simply a non-exhaustive guide to that task. I see no justification for giving pre-eminence to any of the criteria or factors there identified. The weight to be given to each of them may vary from case to case.
110 There are at least two distinct situations in which the Committee will have to apply s 40T and regs 24 and 25 in determining an Australian geographical indication. The first is a task of the kind recognized by the Court in the Coonawarracase. The Committee will be determining the boundaries of the area to be included in a geographical indication identified in Annex II to the EC agreement. In other words it will be seeking to identify the appropriate boundaries of an area already recognized as a wine producing area. History and geography will be especially relevant to that task. Relevant history may include common attitudes and opinions concerning the land in question. In particular it may be relevant that people have treated, and continue to treat, a particular area as an entity. In other circumstances, the Committee may be considering whether an area has the characteristics necessary to its having a geographical indication. The criteria in regs 24 and 25 may be identified and evaluated differently, depending upon which of these tasks is being undertaken. In each case the exercise is, in all respects, an holistic one, requiring the global assessment of a large number of considerations, some quite specific and others, quite imprecise.
111 To some extent, the conduct of this appeal has been confused by the applicants' concentration on para (b) of the definition of "geographical indication" in the AWB Act and the definition of that term in the EC agreement. The applicants' case seems to assume that the AWB Act should be read as reflecting the definition in the EC agreement. Some support for such a proposition may possibly be derived from the Coonawarracase at paras [58] and [59] as follows:
'58. For present purposes, the central requirement to enable Australia to fulfil its obligations under the A-EC Agreement is to determine a geographical indication within the meaning of Art 2 of the A-EC Agreement. Such a geographical indication is one recognized in the law of Australia for the purpose of the description and presentation of wine originating in a region "where a given quality, reputation or other characteristic of the wine is essentially attributable to its geographical origin". That definition intends that the geographical indication will indicate a wine, the characteristics of which are essentially attributable to the region where the grapes, from which it is made, are grown.
59. The characteristics of wine essentially attributable to the region where the grapes are grown will not be influenced by the location within that region of local government or land survey boundaries administratively fixed for reasons unrelated to soil, climate or other conditions which bear on grapevine horticulture. While boundaries of this kind may have a role to play in the selection of an appropriate name, word or expression to describe a region, to use them to identify the region is likely to introduce a wholly irrelevant consideration.'
112 At [58], the Court appears to have been discussing the definition of "geographical indication" which appears in the EC agreement rather than that which appears in the AWB Act. The reference to 'legal recognition' suggests as much. At [59] the Court was referring to the effect of the definition in the EC agreement upon the approach to the criteria identified in reg 25. However, at [57], the Court referred to the definition of "geographical indication" in the AWB Act as:
'a word or expression used in the description and presentation of wine to indicate the country, region or locality in which the wine originated.'
113 As I have previously observed, the definition of "geographical indication" in the AWB Act identifies two different types of geographical indication. The first type reflects the geographical origin of the grapes used to make the wine. The second suggests that a particular quality, reputation or characteristic of the wine is attributable to such geographical origin. Whether or not a particular geographical indication has that effect is a question of fact.
114 It may be implicit in [58] and [59] of the Coonawarracase that in performing its function pursuant to s 40T of the AWB Act, the Committee is obliged to ensure that a particular Australian geographical indication satisfies the definition in the EC agreement. However it may also be that those paragraphs simply reflect the way in which the case was presented. Some passages in the reasons suggest that it was conducted on the basis that Coonawarra wines had a particular quality, a particular reputation or particular characteristics. At [29] it was said that:
'The area has a reputation for consistent production of high quality grapes which has led to premium wine production.'
115 At [38] there is reference to areas which have produced, or may produce, premium grapes. At [44] the Court refers to para 124 of the Tribunal's decision in that case. The Tribunal there apparently referred to a "Coonawarra-style" wine.
116 If argument focussed on para (b) of the definition in the AWB Act, that may have led to a tacit acceptance that the definition in the EC agreement was to be given effect. However, with all due respect, I doubt the correctness of that approach. Whatever may have been the basis upon which the Coonawarra case was conducted, it could not displace the clear definition of the term "geographical indication" in the AWB Act. In particular it offers no basis for ignoring the two alternatives contained in that definition or for conflating them. Subparagraph (a) says nothing about any relationship between quality, reputation or other characteristics of the wine and its geographical origin. Paragraph (b) deals expressly with such relationships.
117 The EC agreement offers 'reciprocal' protection to names used in connection with wines, reflecting the protection available in the country of origin of the wine in question. See Article 7 para 3. In order that an Australian name be protected in the European Community, it must be protected by the law of Australia. Article 6 paras 1 and 7 make this quite clear. The applicants impliedly suggest that such protection extends only to Australian geographical indications which involve a recognized link between quality, reputation or other characteristics of the wine and its geographical origin. Article 12 suggests to the contrary. It contemplates the use of more than one geographical indication in connection with the same wine. Where a single geographical indication is used, at least 85% of the wine must be obtained from grapes harvested in the relevant geographical area. Where up to three geographical indications are used, at least 95% of the wines must be obtained from grapes harvested in those areas with a minimum of 5% from each of them. The Article also contemplates the use of more than three geographical indications with no such restrictions. It is somewhat difficult to imagine a wine derived from three or more different geographical regions having a quality, reputation or other characteristic 'essentially attributable to its geographical origin'. Various aspects of Article 6 also seem to focus on geographical origin.
118 The only support for the applicants' position appears to be the definition of the term "geographical indication" in Article 2. Inherent in the applicants' submission is the proposition that the words 'which is recognized … attributable to its geographical origin' qualify the words 'geographical indication'. An alternative view is that those words qualify the words 'Appellation of Origin'. This raises the question of the meaning of those words. This matter was the subject of evidence in the Tribunal. I will return to that evidence at a later stage. Before doing so it is appropriate to look at Annex II to the EC agreement with a view to seeing how the various terms are there used.
119 I have previously observed that the wines of the various member countries of the European Community are dealt with separately, apparently reflecting the history of the industry in each country. For Germany, the wines are divided into three categories namely:
· quality wines produced in specified regions;
· table wines bearing a geographical indication; and
· additional traditional expressions.'
120 Geographical indications are used in connection with both 'quality wines' and 'table wines'. In the case of French wines a different approach is taken. Part (A) comprises 'quality wines produced in specified regions'. In this list there are frequent references to 'appellation d'origine contrôlée', 'appellation contrôlée' and 'appellation d'origine' - vin délimité de qualité supérieure'. Although various geographical names are used, the expression "geographical indication" is not used in connection with such wines. However, in Part (B) ('Table wines bearing a geographical indication') the names of production areas are specified, apparently as geographical indications. In the case of Spanish wines, quality wines produced in specified regions are described in words which may well denote the Spanish equivalent of "appellation of origin", together with geographical indications. It is not necessary to examine the matter any further. It is sufficient to say that there is some evidence in Annex II suggesting that for the purposes of the EC agreement, although, appellations of origin are included within the term "geographical indication", the terms are not synonymous. I suspect that reference to a relevant wine dictionary or book would clarify the meaning of the expression "appellation of origin", but it is unnecessary that I take that approach. There was evidence on the subject.
121 Ira John Pendrigh is a person with considerable experience in the wine industry. He was engaged in the negotiation of the EC agreement and, in particular, with the development of the geographical indication system. He said that the negotiation of the EC agreement was conducted against the background of an agreement amongst the Australian industry representatives that Australia should not adopt:
'… the kind of controlled "appellation" system which is used in Europe. In France, for example, the appellation system involves many controls and restrictions on viticultural practices.'
122 He continued:
'The view expressed by representatives [of the industry] was that Australia should not adopt such a restrictive regime. Rather, the views that were expressed and which guided me in my approach to negotiations with the European representatives, were that;
(i) The Australian Wine Industry had been successful largely because of its ability to produce wine of good quality and with distinctive characteristics, free from outdated controls or restriction which existed under the controlled appellation systems in Europe.
(ii) It was not in the best interests of the Australian wine industry to replicate a restrictive appellation system.
…'
123 Mr Pendrigh said that:
'The other differences between the Australian GI system and the EU appellation system … were:
(i) There was to be no limit on the volume of wine produced from grapes grown in a particular GI;
(ii) There was to be no restriction on the blending of wine from different GI's, subject to blending rules and the correct labelling of the relevant GI;
(iii) There was to be no restriction on the varieties of wine grapes … which may be grown or used for wines from any Australian GI;
(iv) There was to be no concept or requirement for any particular quality of wine originating from any Australian GI;
(v) There were to be no requirements for restraints or controls on viticultural practices on any Australian GI;
(vi) There were to be no requirements for or restrictions in styles of wine or wine making practices in any Australian GI.'
124 Attached to Mr Pendrigh's statement is a draft paper 'which noted the differences between European and Australian wine …'. That document is in two parts. The first is headed 'EC Country Wine Laws'. The second is headed 'Laws Governing the Production and Marketing of Wine in Australia'. In the first part the document states:
'1. INTRODUCTION
In all EC countries every aspect of the production and labelling of wine is governed by each individual country's wine law. These wine laws have also been synchronized on broadly comparable quality/origin criteria. They were developed during the 1920's and 30's.
In France the laws are called Appellation Controllee laws, in Germany the German Wine Law, in Italy DOC laws, etc.
The basis of all of these laws is the presumption that the individuality and quality of a wine is primarily attributable to its place of origin.
The principle that a wine's pedigree is taken from its origin is increasingly untrue as it ignores such basic problems such as over-cropping, disease or generally poor viticultural practices are not taken into account.'
In presenting Australian laws governing the production and marketing of wine most favourably it may well be advantageous to point up as many shortcomings of the EC country laws as possible.
2. OVERVIEW
The laws of the EC countries covering the production and marketing of wine can be divided into three broad categories:-
(a) Laws controlling the cultivation of wine grapes. These laws regulate such matters as:
· Regions where grapes can be grown.
· Grape varieties which can be grown in particular regions.
· The permissible number of vines per hectare.
· The maximum yield per hectare for each approved variety.
· Pruning methods for each approved variety in each region.
(b) Laws controlling the manufacture of wine each country has a full spectrum of laws which apply to the manufacture of wine. Subject to various differences (some notable) the laws are similar to our own food laws in that they regulate.
(c) Laws controlling the description of wines.
· Varietal names can be used provided the variety is an approved variety for the district and provided that minimum percentages are adhered to. Query whether varietal names can be used on vin d'table.
· Vintage.
· Alcohol by volume statement.
· Volume statement.
· Producer or packer.
· Region of origin/grape variety.
3. COMPARISON TO AUSTRALIAN LAWS
At the heart of the EC wine laws is the principle of Appellation Controllee (AC). If the AC related regulations are removed from the EC laws then what is left is quite similar to the Australian laws with the same common thread i.e., to provide consumers with a guarantee that only approved practices are employed in the production of the wine and that standardized information regarding the nature and origin of the wine is as shown in the label.
The fundamental difference between Australian laws and EC country laws is not that Australian laws do not guarantee origin. Rather, the difference is that the Australian laws make no attempt to create a nexus between origin and quality.'
125 In the part headed 'Laws Governing the Production and Marketing of Wine in Australia' there is reference to the various legislative provisions contained in our 'food laws'. Those provisions concern information on labels. They also prohibit misdescription or misrepresentation. It is not necessary to address these laws in detail. There is nothing similar to the 'appellation contrôllée' system which was discussed in the earlier part of the document.
126 The New Shorter Oxford English Dictionary defines "appellation contrôllée" as follows:
'(A guarantee of) the description of a bottle of French wine (or other item of food) in conformity with statutory regulations as to its origin. Also appellation d'origine contrôlée.'
127 I infer that the expression "appellation of origin" in the EC agreement definition describes names used in the systems in force in France and other countries which are of the prescriptive kind identified in the evidence to which I have referred. The reference to 'quality, reputation or other characteristics of the wine' is consistent with the evidence concerning those systems. The evidence also suggests that the expression "appellation of origin" has no place in the Australian wine industry. The definition in the EC agreement should be construed upon the basis that the words following the expression 'Appellation of Origin' refer only to that term and do not define the term "geographical indication" which includes the geographical indications identified in Annex II and such appellations of origin.
128 The only possible difficulty with such an approach is that it removes from the definition of "geographical indication" any requirement that it be recognized by the laws and regulations of its country of origin. However as much is required by Article 6. As I have observed, the concept of reciprocal protection necessarily assumes the existence of lawful protection in such country. The protection offered by Article 7 para 2 is limited to that offered by the laws and regulations of Australia. Article 6 para 7 has the effect of removing protection where a name ceases to be protected in its country of origin. Given these specific provisions, it was unnecessary to include such a requirement in the definition of the term "geographical indication". The qualifying words rather identify a significant aspect of the 'appellation contrôllée' system. In any event I see no reason for resorting to the definition in the EC agreement in performing the function prescribed by s 40T of the AWB Act.