the principles to be applied in determining an appropriate pecuniary penalty
81 The principles I apply are these:
(1) Section 167(2) confers discretionary power on the Court to impose a pecuniary penalty that the Court "considers appropriate" uninformed by any specific statutory criteria upon which that discretionary judgment might be made.
(2) The statements in the EM suggest that the objective to be achieved in ordering an appropriate pecuniary penalty is one of deterrence.
(3) The NCCP Act draws a distinction between offences and criminal proceedings on the one hand, and civil penalty proceedings attracting a pecuniary penalty, on the other hand.
(4) Whereas criminal penalties import notions of retribution and rehabilitation, the purpose of a civil penalty proceeding is primarily, if not wholly, protective in promoting the public interest in compliance with the law (in this case the relevant provisions of the NCCP Act relating to credit assistance providers and credit providers): Commonwealth v Director, Fair Work Building Industry Inspectorate (2015) 326 ALR 476 ("Fair Work") per French CJ, Kiefel, Bell, Nettle and Gordon JJ at [55]; Trade Practices Commission v CSR Ltd [1991] ATPR 41-076 at 52,152. Speaking of s 76(1) of the Trade Practices Act 1974 (Cth), French J (as his Honour then was) observed that the "principal, and I think probably the only, object of the penalties imposed by s 76 is to attempt to put a price on contravention that is sufficiently high to deter repetition by the contravenor and by others who might be tempted to contravene the Act" (an observation quoted by the plurality in Fair Work at [55]).
(5) Civil penalties are not retributive: "but like most other civil remedies they are essentially deterrent or compensatory and therefore protective": Fair Work, the plurality at [59].
(6) By providing for civil penalty proceedings in relation to the relevant provisions in question in these proceedings, the NCCP Act implicitly assumes the application of the general practice and procedure regarding civil proceedings and eschews the application of criminal practice and procedure: Fair Work, the plurality at [62].
(7) In the context of a "calculated contravention of legislation" French CJ, Crennan, Bell and Keane JJ observed in Australian Competition and Consumer Commission v TPG Internet Pty Ltd (2013) 250 CLR 640 at [65] that general and specific deterrence must play a "primary role" in assessing the appropriate penalty "in cases of calculated contravention of legislation where commercial profit is the driver of the contravening conduct". At [64], their Honours observed that the Full Court of this Court in Singtel Optus Pty Ltd v Australian Competition and Consumer Commission (2012) 287 ALR 249 ("Singtel Optus v ACCC") at [68] rightly concluded that the Court, in fixing a pecuniary penalty, must make it "clear to [the contravener], and to the market, that the cost of courting a risk of contravention … cannot be regarded as [an] acceptable cost of doing business".
(8) The Court should leave no room for any impression of weakness in its resolve to impose penalties sufficient to ensure deterrence, not only of the parties engaged in the contravention, but also of others who might be tempted to think about contravening the relevant provisions: NW Frozen Foods Pty Ltd v Australian Competition and Consumer Commission (1996) 71 FCR 285 ("NW Frozen Foods") per Burchett, Kiefel JJ at 294-295.
(9) The contextual factors to be taken into account in determining an appropriate pecuniary penalty include these considerations:
(a) the scale of each company in terms of its size, resources, revenues and market power;
(b) the nature, character, content, scope and depth of the contravening conduct;
(c) whether the conduct was deliberate;
(d) whether the conduct was undertaken without regard to the obligations imposed upon CBPL and Channic and the prohibitions imposed upon those corporations;
(e) the consequences of the conduct for those persons affected by the conduct;
(f) whether CBPL, Channic and Mr Hulbert co-operated with the Regulator; whether they caused defences to be withdrawn and whether they acknowledged liability in relation to the contravening conduct;
(g) whether the contravening conduct arose out of the conduct of senior management or the conduct of the guiding mind of each corporation;
(h) whether each corporation (and its guiding mind) has adopted a culture of compliance in relation to obligations arising under the NCCP Act.
(10) Notwithstanding that the civil penalty regime reflected in the NCCP Act, like the civil penalty regime in the Building and Construction Industry Improvement Act 2005 (Cth) the subject of the Fair Work decision, "eschews the application of criminal practice and procedure" and that the notion of "intuitive or instinctive synthesis" is a "uniquely judicial exercise" in the imposition of "punishment" in "criminal proceedings" (Fair Work, the plurality at [56]), nevertheless the exercise of the discretionary judgment required of the Court under s 167(2) of the NCCP Act continues to engage the principles derived from Markarian v The Queen (2005) 228 CLR 357 ("Markarian") and Wong v The Queen (2001) 207 CLR 584 ("Wong v The Queen"). As to those principles, the plurality in Markarian (Gleeson CJ, Gummow, Hayne and Callinan JJ) made these observations:
(a) Express legislative provisions apart, neither principle, nor any of the grounds of appellate review, dictates the particular path that a sentencer, passing sentence in a case where the penalty is not fixed by statute, must follow in reasoning to the conclusion that the sentence to be imposed should be fixed as it is. The judgment is a discretionary judgment and, as the bases for appellate review reveal, what is required is that the sentencer must take into account all relevant considerations (and only relevant considerations) in forming the conclusion reached. [27]
(b) It follows that careful attention to maximum penalties will almost always be required, first because the legislature has legislated for them; secondly, because they invite comparison between the worst possible case and the case before the court at the time; and thirdly, because in that regard they do provide, taken and balanced with all of the other relevant factors, a yardstick. That having been said, in our opinion, it will rarely be, and was not appropriate for Hulme J here to look first to a maximum penalty, and to proceed by making a proportional deduction from it. That was to use a prescribed maximum erroneously, as neither a yardstick, nor as a basis for comparison of this case with the worst possible case. [31]
(c) In general, a sentencing court will, after weighing all the relevant factors, reach a conclusion that a particular penalty is the one that should be imposed. As Gaudron, Gummow and Hayne JJ said in Wong [at [74] - [76]]: "Secondly, and no less importantly, the reasons of the Court of Criminal Appeal suggest a mathematical approach to sentencing in which there are to be 'increment[s]' to, or decrements from, a predetermined range of sentences. That kind of approach, usually referred to as a 'two-stage approach' to sentencing, not only is apt to give rise to error, it is an approach that departs from principle [and] should not be adopted." [37]
(d) Following the decision of this Court in Wong it cannot now be doubted that sentencing courts may not add and subtract item by item from some apparently subliminally derived figure … [39]
[emphasis added]
(11) As to the "course of conduct" principle, the principle recognises that where there is an inter-relationship between the legal and factual elements of two or more offences for which an offender has been charged, care must be taken to ensure that the offender is not punished twice for what is "essentially" the same criminality. That principle requires careful identification of what is the same criminality. Where two offences arise as a result of the "same conduct" or "related conduct", the Court may have regard to the principle as one of the principles guiding the exercise of the sentencing discretion. The principle represents "a tool of analysis" which a court is not necessarily compelled to use: Construction, Forestry, Mining and Energy Union v Cahill (2010) 269 ALR 1 at [39] and [41], Middleton and Gordon JJ.
(12) As to the "totality principle", the total penalty for each offence ought not to exceed what is regarded as a proper penalty for the entirety of the contravening conduct in question. The totality principle operates as a "final check" to ensure that the penalties to be imposed on the contravener, considered overall, are just, fair and appropriate having regard to the totality of the contravening conduct involved. The principle operates as a "final overall consideration": Australian Competition and Consumer Commission v Australian Safeway Stores Pty Ltd (1997) 145 ALR 36 at 53, per Goldberg J.
(13) It follows, having regard to (11) and (12) above, that I accept that where a contravener has engaged in a number of contraventions, it may be appropriate, weighing all the relevant considerations, to impose a single penalty in respect of one course of conduct or a penalty in respect of each contravention and in assessing the penalty, the Court will then apply the totality principle as a final overall consideration to ensure that the total penalty in respect of "related contraventions" does not exceed a proper penalty for the entirety of the contravening conduct: Australian Competition and Consumer Commission v Telstra Corporation Ltd (2010) 188 FCR 238, Middleton J at [235]; Singtel Optus v ACCC at [53].
(14) I have also had regard to the observations of the Full Court in Australian Competition and Consumer Commission v Dataline.Net.Au Pty Ltd (in liquidation) (2007) 161 FCR 513 at [58]-[62]. I have also had regard to the observations in Australian Competition and Consumer Commission v Cement Australia Pty Ltd (2016) 336 ALR 1 at [52]-[121].
(15) As to the "risk/benefit equation", the Full Court in Australian Competition and Consumer Commission v Reckitt Benckiser (Australia) Pty Ltd (2016) 340 ALR 25 per Jagot, Yates and Bromwich JJ at [151] and [152] said this:
151 All other things being equal, the greater the risk of consumers being misled and the greater the prospect of gain to the contravener, the greater the sanction required, so as to make the risk/benefit equation less palatable to a potential wrongdoer and the deterrence sufficiently effective in achieving voluntary compliance. Tipping the balance of the risk/benefit equation in this way is even more important when the benefit in contemplation is profit or other material gain. It is especially important if there are disadvantages, including increased costs or lesser sales or profits, in complying with legal obligations for those who "decide" to be law-abiding.
152 If it costs more to obey the law than to breach it, a failure to sanction contraventions adequately de facto punishes all who do the right thing. It is therefore important that those who do comply see that those who do not are dealt with appropriately. This is, in a sense, the other side of deterrence, being a dimension of the general deterrence equation. This is not to give licence to impose a disproportionate or oppressive penalty, which cannot be done, but rather to recognise that proportionality of penalty is measured in the wider context of the demands of effective deterrence and encouraging the corresponding virtue of voluntary compliance.
[emphasis added]
82 Having regard to the affidavit of Mr Copley sworn 9 February 2017 and the affidavit of Mr Hulbert affirmed 24 February 2017, I make the following findings of fact (also taking into account some of the earlier findings in the Liability Judgment):
(1) Channic has held an Australian Credit Licence (ACL) effective from 31 January 2011: HDC-36. On 14 June 2016, Mr Hulbert (on behalf of Channic) submitted a form to ASIC requesting cancellation of the licence. On 20 June 2016, ASIC sent an email to Mr Hulbert asking questions of him in relation to Channic's credit activities as part of ASIC's consideration of the request for cancellation. On 20 June 2016, Mr Hulbert responded saying that he could not respond until Mr Phillip Smiles returned to work. On 20 July 2016, ASIC sought a response from Mr Hulbert again. On 20 July 2016, Mr Hulbert responded saying that the "[a]pplication should be finalised by end of this week". Mr Hulbert has not provided the information sought by ASIC. ASIC has not cancelled Channic's licence. On 30 January 2017, Mr Hulbert contacted ASIC's Call Centre pursuing his request to cancel Channic's ACL. On 6 February 2017, ASIC responded to that inquiry by email stating that it was still waiting upon Mr Hulbert's response to the questions raised by the 20 June 2016 email. At the time of swearing Mr Copley's affidavit on 9 February 2017, Mr Hulbert had not responded to ASIC's email request of 20 June 2016.
(2) In "about" October 2014, Channic's loan book was sold to Cash Providers Australia Pty Ltd ("Providers"), although as at November 2014, Channic continued to operate under its ACL expressing an indication that it was engaged in a process of transferring its rights under Channic credit contracts to Providers. Providers was registered as a company on 19 February 2013. It has the same registered office as Channic and CBPL. Mr Hulbert was a director of Providers until 11 September 2013. Mr Wayne McKenzie was a director from 19 February 2013 until 2 July 2015. Since 2 July 2015, the directors have been Ms Georgina Ghislaine Bataillard and Mr Hulbert's wife, Ms Juisticia Bontong Hulbert. Ms Bataillard is a person who provided book-keeping services to Channic, CBPL and Supercheap from time to time: LJ at [1544] to [1554]. Bataillard affidavit at paras 2 to 9. The sole shareholder in Providers is Juisticia Bontong Hulbert holding 200 fully paid shares although the documents lodged with ASIC (HDC-34 and HDC-35) by Ms Bataillard on behalf of Providers, recite that the shares are not beneficially held by her. Between 19 February 2013 and 9 March 2016, all of the shares in Providers held by Mr McKenzie and Mr Hulbert were progressively transferred to Juisticia Bontong Hulbert: Copley affidavit paras 6 to 9. Providers obtained an Australian Credit Licence under the NCCP Act effective from 15 March 2016: HDC-46. The licence authorises Providers to "engage in credit activities as a credit provider" by engaging in any one of 12 nominated activities. These activities recited in the licence are precisely the same activities recited in Channic's ACL: HDC-36. The "key person" nominated in the Channic ACL (CL-2) is Mr Hulbert. The key person recited in the ACL issued to Providers is Georgina Bataillard.
(3) Juisticia Bontong Hulbert holds a "Care Services L2, AP1" classification and accreditation and is employed as a Care Worker by RSL Care RDNS Limited ("RSL Care"). For the financial year to 28 February 2017, Mrs Hulbert has received year to date gross income of $30,809.37 and net income of $26,959.37: Exhibit 58, tendered on behalf of the respondents.
(4) In the two week period 15 February 2017 to 28 February 2017, Mrs Hulbert worked "ordinary time" of 70.59 hours. Assuming that this 14 day period comprises 10 working days of 80 ordinary hours all-up, Mrs Hulbert, as a non-beneficial owner of all of the shares in Providers and a director of Providers is substantially engaged in her employment as a Care Worker for RSL Care. There is no suggestion in any of the evidence that Mrs Hulbert has any experience or qualifications in any of the 12 credit activities recited in the ACL held by Providers.
(5) I am satisfied that notwithstanding Mr Hulbert's disengagement as a registered shareholder in Providers and as a registered director of that company as and from 11 September 2013, he nevertheless remains engaged at some level in its activities. Plainly enough, Providers has, for all practical purposes, stepped into the shoes of Channic.
(6) CBPL (by Mr Hulbert) lodged with ASIC a request to cancel its ACL with effect from 30 July 2013 on the ground that the licence was "no longer required". The licence was cancelled by ASIC on and from 31 July 2013: HDC-44 and HDC-45.
(7) Both Channic and CBPL were (when operating) small companies in their scale of operation. Mr Hulbert was the guiding mind of each company. He was the sole shareholder and sole director of each company and the authorised agent for each of them. Mr McKenzie was employed by CBPL as a Loans Adviser: LJ at [1501]; McKenzie affidavit at para 2. There have been two other staff members employed (in all) by either Channic or CBPL: Hulbert principal affidavit at paras 23 and 24.
(8) In the period 13 July 2010 to 25 June 2012 (almost two years), Channic entered into 196 credit contracts. This figure is accepted by the respondents. In the period 1 May 2011 to 31 July 2011, Channic entered into 27 credit contracts: HDC-47, Channic Report, "Loans Issued Over a Given Date Range". The table below sets out the loans by month, total amount of loans issued and the average loan amount:
Time period Number of loans issued Total amount of loans issued Average loan amount
May 2011 6 $37,369.00 $6,228.17
June 2011 12 $106,443.00 $8,870.25
July 2011 9 $77,563.00 $8,618.11
Total 27 $221,375.00 $8,199.07