(i) Relevant factors
18 The joint submission refers to the factors identified by French J in Trade Practices Commission v CSR Ltd (1991) ATPR 41-076 ('CSR') at 52,152-3 as being relevant to the assessment of a penalty. They are identified in the submission as:
1. 'The nature and extent of the contravening conduct;
2. The amount of loss or damage caused;
3. The circumstances in which the conduct took place;
4. The size of the contravening company;
5. The degree of power it has, evidenced by its market share and ease of entry into the market;
6. The deliberateness of the contravention and the period over which it extended;
7. Whether the contravention arose out of the conduct of senior management or at a lower level;
8. Whether the company has a corporate culture conducive with the Act as evidenced by educational programs and disciplinary or other corrective measures in response to an acknowledged contravention; and
9. Whether the company has shown disposition to cooperate with the authorities responsible for the enforcement of the Act in relation to the contravention.'
19 Two factors mentioned by Burchett J in Trade Practices Commission v TNT Australia Pty Ltd (1995) ATPR 41-375 ('TNT') at 40,169, are also relevant, paraphrased in the submissions as:
'∙ the total penalty for related offences ought not to exceed what is proper for the entire contravening conduct involved (the 'totality principle' as known in the criminal law) and
∙the extent to which, by admitting the allegations, the respondents saved the community the burden of litigating a lengthy and expensive case.'
20 Other things being equal, similar contraventions should incur similar penalties.
21 Finally, ACCC and FFE referred to the fact that they had reached agreement that the appropriate range of total penalty to be imposed upon FFE was between $1,000,000 and $1,500,000. They said:
'Although the matter of penalty is ultimately one for the Court, any settlement reached between the ACCC and a respondent as to the range of appropriate range of penalty has great significance.'
(ii) Reasoning
22 I accept the relevance of all the factors identified in CSR and TNT. However, I do not think their application provides much comfort to FFE. The collusive conduct of FFE in relation to each of the relevant jobs (Kotara Garden City, Darling Harbour, Cargill and Angel Place) constituted multiple contraventions of s 45 of the Act. That section is a major element in the Act's armory of provisions dealing with restrictive trade practices. It is now generally recognised that restrictive trade practices are inimical to a healthy competitive economy. Moreover, the collusive arrangements were made by senior FFE personnel in pursuance of a policy adopted by Mr Grimley and promoted by him at the Ryde luncheon. The contravening conduct not only had the potential to deprive building contractors, and their clients, of the lowest available price for fire protection services in relation to the particular job; but also had a tendency to undermine the entire tender system in the industry. FFE was a large company. It apparently enjoyed the second largest share of the New South Wales fire protection market (10%), after Tyco with 20%. The company's conduct extended over a period of at least two years, from the Ryde luncheon in November 1995 to the Angel Place incident in November 1997.
23 In their submission, counsel for FFE claimed the existence of a corporate culture conducive to compliance with the Act. They based this claim on the training program said to have been instituted in 1994. However, I would have expected that people such as Mr Grimley, Mr Shirlaw and Mr Fodera would have been prime candidates for participation in such a program; they were all involved in negotiating contracts on behalf of FFE. If they were included in the program, all three seem to have been untouched by it. If there was an active program, it is difficult to accept that it was taken seriously.
24 Counsel also claimed, as a mitigating factor, FFE's willingness to concede the case brought against it by ACCC. I agree that FFE is entitled to have this matter taken into account. However, not too much should be made of it. The concession came only at the last minute, virtually on the eve of trial, and only after FFE had exercised its right to pursue numerous interlocutory applications. The affidavit evidence filed by ACCC was compelling and FFE had filed no affidavits challenging the substance of that evidence. It is difficult to avoid the suspicion that FFE's advisers simply came to the conclusion that their client had no substantial prospect of success.
25 The joint submission pointed out that FFE's concession came within a week of the last of the documents concerning the ACCC - Tyco agreement being made available to FFE. Counsel said that FFE was 'entitled to ascertain the nature and extent of the arrangement with Tyco'. It is not apparent to me why ignorance of that arrangement would have been an impediment to FFE deciding to concede liability. FFE always knew there was a leniency agreement between ACCC and Tyco and that ACCC was not seeking penalties against Tyco. The precise terms of the agreement would seem to have been immaterial.
26 The documents that were produced to FFE in the week or two before its concession of liability were principally early drafts of statements of people who had been employed by Tyco at material times, some at least of whom ACCC intended to call as witnesses. If there was any significance in the timing of the concession of liability, it probably arose out of the content of those statements. Presumably, FFE's advisers realised that the statements provided them with no ammunition for attacking the witnesses' credibility.
27 As I have said, the maximum penalty for a contravention of s 45 is $10,000,000, in the case of a corporate respondent. I accept that each of the four penalty incidents (Kotara Garden Centre, Darling Harbour, Cargill and Angel Place) should be treated as involving a single offence, notwithstanding that each involved multiple contraventions of s 45. Even so, the maximum available penalty is $40,000,000. I accept it would be inappropriate to impose a penalty anywhere near this maximum; because of FFE's admission of liability and because no penalties had been imposed on FFE prior to the contravening conduct. Nonetheless, a total penalty range of $1,000,000 to $1,500,000 is so far below the penalty provided by Parliament that, having regard to the circumstances I have mentioned, I cannot accept it as providing proper guidance in this case. A more appropriate penalty would be at least double the top of that range.
28 Notwithstanding that all four incidents arose out of a collusion policy adopted by Mr Grimley, there is a qualitative difference between them. The second and third incidents (Darling Harbour and Cargill) were initiatives by FFE executives whereby they sought to gain a commercial advantage for their employer. The first and fourth incidents (Kotara Garden City and Angel Place) were incidents in which FFE reacted to approaches of others. I propose to impose a penalty of $1,000,000 in relation to each of the second and third incidents and a penalty of $750,000 in relation to each of the first and fourth incidents; a total of $3,500,000.
29 In fixing these figures, I am conscious of the fact that that no penalty is sought against any of the other companies who participated in the collusive tendering arrangement. In the case of Tyco, I understand the reason for this. Through its solicitors, Tyco alerted ACCC to the fact of the contravening conduct. Tyco, and its relevant executives, agreed to provide evidence to ACCC in return for a leniency agreement under which ACCC agreed not to seek the imposition of a penalty upon any of them.
30 No doubt it was appropriate for ACCC to offer leniency; without such an offer, ACCC may not have been able to prove the collusive conduct. It is another matter whether ACCC should have gone so far as totally to abjure any penalty application. However, that is not for me to determine. It is sufficient to say that, because of the existence of the leniency agreement, there can be no valid argument for parity in outcome as between Tyco and FFE. If this approach leads to a perception amongst colluders that it may be wise to engage in a race to ACCC's confessional, that may not be a bad thing.
31 ACCC has apparently decided not to seek the imposition of a penalty upon either of the other corporate respondents to this proceeding, Premier Fire Protection (NSW) Pty Ltd ('Premier') and MFS. I have been given no explanation for that decision. However, I understand, from evidence adduced in an interlocutory application, that Premier is no longer in business. Perhaps the same statement is true of MFS. I should not act on speculation. The proper course is for me to assume that ACCC had good reason for its decisions in relation to these two corporations and to put aside any consideration of parity between FFE and them.
32 Counsel have drawn to my attention the level of penalties imposed in a number of earlier s 45 cases. The most relevant of those cases is Australian Competition and Consumer Commission v Tyco Australia Pty Ltd [1999] FCA 1799; (2000) ATPR 41-740. That case involved collusive tendering in the fire protection industry in Queensland and northern New South Wales. The collusion extended over several years and involved tenders relating to 145 sprinkler contracts and 158 fire alarm contracts. Not all respondents in that case were involved in all incidents. However, FFE was a major participant. In his reasons for judgment, Drummond J said that 'FFE, by its officers, played a major part in making and implementing the contravening arrangements in both fire protection markets'. He referred to those officers being involved in organising and attending meetings. Liability being ultimately conceded, Drummond J imposed the penalties proposed to him by the parties. They included a penalty of $5,000,000 for FFE.
33 Counsel argued that the conduct of FFE in the Queensland case was more serious than its conduct in the present case. I agree, but I do not think it follows that a penalty of $3,500,000 in the present case is excessive. I see no reason why the penalty in the present case should be calculated by reference to the penalty imposed in the Queensland case. Drummond J's reasons contain no information as to the manner in which the figure of $5,000,000 was calculated. Drummond J seems simply to have adopted the amount suggested to him by the parties. On the facts noted by his Honour, his decision to take that course seems to have been generous to FFE.
34 There is a danger in judges of this Court being overly influenced by the view as to penalty taken by the ACCC. In Australian Competition and Consumer Commission v Colgate Palmolive Pty Ltd [2002] FCA 619; (2002) ATPR 41-880, Weinberg J was confronted with a case where the ACCC and the respondent had agreed upon a particular penalty figure. Although he eventually decided to adopt the agreed figure, his Honour made it clear at [29] that he thought it too low. His Honour went on to make some comments that apply equally to a situation where the Court is presented with an agreed narrow range of penalties. His Honour said, at [34]:
'There are dangers associated with this approach. The Court may be seen, perhaps not altogether incorrectly, to act as a "rubber stamp" in simply approving a decision taken at an executive level by a body charged with investigating and prosecuting contraventions of the Act, but having no role in actually imposing particular sanctions for those contraventions. Negotiated settlements are an important vehicle for resolving complex matters such as those involved in the present case. It must be borne in mind, however, that there is a public interest in ensuring that corporations that engage in behaviour of the kind that occurred in this case are dealt with appropriately, and that proper recognition is given to the need for specific and general deterrence. There are important parallels between the fixing of a pecuniary penalty under s76, and the ordinary sentencing process which is quintessentially a matter for the courts.'
35 Weinberg J noted the tendency of the Court simply to adopt the agreed figure. He said at [32]:
'I acknowledge that both the ACCC and Colgate have accepted that the figure proposed is in no way binding upon the Court. However, when pressed to point to a single instance when the Court has not, in the past, endorsed such a figure, counsel found it difficult to do so.'