The second sales attempt
14 The dates in the following account may be a little confused because some of the emails had American dating and others Australian, there being a substantial time difference between Salt Lake City and Sydney. On 4 July 2013, an email was sent from support@ariixcorporate.com to support@ariix.com, and copied to email addresses using the ariixcorporate.com domain name for Dr Cooper, Mr Wilson and a Tim Sales, a lead distributor of Ariix. A further copy of that email was addressed to dhaneel@dhaneel.com.au, being an email address actually used by the respondent. The email was headed "Important: Immediate attention required". The email asserted that the sender owned, and was currently using, the www.ariixcorporate.com website and associated email addresses. He said that those associated email addresses had been made for his pet goldfish with the same names as Dr Cooper and the other human addressees of the email at Ariix. The sender asserted that he owned any other email address that he could ever think of at @ariixcorprate.com and continued:
"Currently the website www.ariixcorporate.com is currently pointed to another site. Check it out."
15 The sender said that he was selling the ariixcorporate.com domain name for USD110,000 and that he wanted that price exactly. The sender said that if that price was not paid, something else would happen. The sender asserted that:
"Currently money is my concern. If you don't buy it, I will not sell to anyone else anyway, I will SEO [search engine optimise] it up good and do many extremely creative things. trust me I am creative. Amongst other things I may obviously redirect some of Ariix clients somewhere else." (bolding and explanation of "SEO" added)
16 The email then suggested that the ariixcorporate web page could be a page about four "goldfish" with the names of the senior executives of Ariix and "just indepth views about what I think about these goldfish". It suggested there would be a profile on them and that the sender would invite others to put up videos and views on the site, but that he would choose the best ones, or: "who knows it may be something a lot more creative". The email then continued:
"You will definitely want to protect this website from me. It will absolutely not be safe in my hands. I can guarantee you that. it needs protection from me. If you knew my history you will want to buy this now. Im very creative. You will not want my pet Gold Fish, Fred Cooper sending messages to any of your distributors, because who knows, they may actually get him mixed up with the other Fred Cooper. If we don't agree on this price I will control this domain forever. Forever is a long while. Let me know a yes or a no. For me I have everything to gain. For you, you have some to lose.
I want the sale immediately. Do not take me lightly. Get your solicitors onto this so we can exchange funds and domain name promptly.
Dhaneel Mahilall." (emphasis added)
17 The email's reference to www.ariixcorporate.com being "currently pointed to another site" was a reference to a redirection that operated when a person sought to access the www.ariixcorporate.com site through a web browser. The redirection caused the viewer's web browser to open a pornography site, known as RedTube, that displayed very graphic pornographic images immediately the RedTube screen opened. The email then had a postscript stating that the author had created a new email address for Mr Sales. The author said that he was not giving the recipients a timeframe but that they would not want to make him wait long.
18 Shortly afterwards, Mr Mahilall sent a second email to customer support at Ariix with copies to Dr Cooper, Mr Wilson and Mr Sales at the ariixcorporate.com domain addresses. The "from" line indicated that it was sent from the email address dhaneelmahilall@hotmail.com and that line included the words: "On behalf of Dhaneel Mahilall". The latter email address was again a real email address that the respondent was using at the time. This email had the same heading as the previous one, and said that the first video testimonial about Ariix' products had just been received to go onto the www.ariixcorporate.com website "… [i]f it is to go ahead and not be sold as in the previous email below". The email stated that a person on the video testimonial said:
"I have tried Ariix products, and to be honest, I will never try them again. I actually got quite sick on them, and so did my girlfriend. we just threw up. I feel it was a COMPLETE waste of money. the products just smelt funny, it tasted BAD. who would take Ariix?! A BIG THUMBS DOWN!"
The email concluded with a comment "powerful video testimonial".
19 As can be seen, these two emails were obviously threatening to Ariix. They sought to have it pay money to the author under the threat that there would be more to come if Ariix did not capitulate to the sender's demands. The next day, Mr Wilson received a notification from Facebook, a social networking site, that informed him of a link shared on Ariix Corporate's timeline with the description:
"check out the new site www.ariixcorporate.com WOW…"
20 Ariix has a page on Facebook in the name of Ariix Corporate that serves a marketing purpose of informing its customers and public generally about its products and to interact with the company. Thus, by the next day, persons who went to Ariix' Facebook page would be enticed to click onto the offending URL and be directed to the RedTube site.
21 A private message to Mr Wilson's Facebook account on 5 July 2013 appeared to have been sent from Dhaneel Mahilall's Facebook profile. That message had a picture of the respondent with his dog adjacent to his name. The Facebook posting was addressed to Mark, presumably Mr Wilson, and asserted that the poster owned and operated a Facebook page in the name of www.ariixcorporate.com. It invited Mr Wilson to "[c]heck it out" saying that he already had some material on it and that he was selling the site for USD150,000 at the moment. It asked Mr Wilson to let the poster know if he was interested in purchasing it and that: "I have a whole lot more info coming up on it. thanks champ." It continued that there would be testimonials on it which were negative and "… unfortunately they COULD be detrimental to your business. I have all races speaking out and all ages. get back to me champ". The poster then made references to the fish, and reasserted his demand for USD150,000.
22 Mr Mahilall had also sent other emails threatening further action. In an email to Ms Allen-Johnson of 5 July 2013, headed "Sale of Ariix website", he said that he was considering renewing his rights to the URL he was using to carry out this activity for a further nine years. He said that his current asking price was USD140,000 "and it is going up quickly".
23 On 6 July 2013, Dhaneel Mahilall at support@ariixcorporate.com sent an email to a Rick Billings who was a lead distributor for Ariix, as were Lynn Allen-Johnson, Dr Queeney Tang, and Werner Berger. The email was also signed "Dhaneel". Its heading was "www.ariixcorporate.com PRELAUNCH". It referred to Mr Billings as being one of the founders of Ariix and advised him that the sender wanted to let Mr Billings know about "… an awesome website that I am creating at www.ariixcorporate.com". The sender said that the purpose of that website would be to divulge and celebrate the origins of Ariix, its founders and their activities six months before they launched the company, and that many people may not have been privy to that information. Dhaneel asserted that the website would "be HUGE" and would have lots of information and over 100 video testimonials: "… unfortunately a lot of them seem to have had NEGATIVE experiences with Ariix." The email again referred to the fact that the new website had been pointed "... to one of my favourite sites, just so people can have a bit of fun viewing it". In a PS, it said that the sender was selling the site as well, so that if Dr Cooper and he wanted to buy it that would be "... great, the price is currently $140,000USD" but threatened that the price would be going up, as more work was being done on the site and that shortly it would be off the market.
24 People within Ariix and its distributor network were beginning to log onto the new website only to discover that it diverted to the RedTube site. Later, on 6 July 2013, a person using the dhaneelmahilall@hotmail.com email address sent an email to Ariix saying that he was purchasing an active MLM mailing list of over 250,000 names, but that this expense would be worth it to get the new website out with testimonials. The sender said that he had people working on the design and doing video recordings and would reach a range of people with platforms like Twitter, Facebook, LinkedIn, and so on. He asserted that the price would go up to USD200,000 "next Tuesday" (i.e. 9 July 2013).
25 Dhaneel Mahilall was also counteracting Ariix' attempts to deal with his disruptive postings on Facebook. In an email of 7 July 2013, another person associated with Ariix, Deanna Latson, noted that Mr Mahilall was "bombing us in social media. And his links go to a porn site". She inquired of other Ariix recipients of her email whether anyone knew Mr Mahilall from Usana. She said that he had "… bombed our Facebook page yesterday and left us this message: 'I see you just deleted my post about www.ariixcorporate.com hahaha well I'm writing now to all your members telling them about this fun and exciting website. Ive hit 10 members already, I will copy you guys into the mails from now. My price now is up to $140,000 for the domain. thank you. you waste time buying domain, it goes up. send this message to Fred and the gang!'."
26 On 7 July 2013, Dhaneel Mahilall's Facebook account messaged Mr Wilson's Facebook account, posting a video and link with the description: "Ariix Products are TERRIBLE" together with a statement "Ariix Products are really bad! They quote them as quality, but I would not give them to my dog". Beyond this description, there was no detail of the content of that YouTube video in evidence. The same user sent contemporaneously a Facebook message to Mr Wilson saying that he had only just begun, and that this video was one of the few hundred examples of what, effectively, the poster was going to do. He then said that he wanted USD160,000 and hoped that Mr Wilson would enjoy the video. Also on 7 July 2013, the Dhaneel Mahilall Hotmail email account was used to send an email with a copy of the same video to Ariix with a demand for USD150,000.
27 By 9 July 2013, Mr Billings had emailed a complaint to Mr Jones that 80% of his YouTube marketing videos had been tagged "age-restricted". That had the effect of suggesting that, rather than being marketing videos, they contained matter that was not suitable for general viewing.
28 On 9 July 2013, the support@ariixcorporate.com email address sent an email in the name of Dhaneel Mahilall to a number of persons associated with Ariix distributors, including Dr Queeney Tang, informing them of his website. Mr Mahilall said that he had not joined Ariix, but that everyone was talking about negative things about that company, its products and founders. He referred to a YouTube video and the fact that he had (supposedly) done research and wondered why everyone was leaving Ariix and saying negative things about it. The email continued that the sender had attended a financial seminar in Sydney, Australia, where, he asserted 250 people had put up their hands saying, "We hate Ariix". He continued by saying that, in Australia, a company like that would never exist for more than a minute, "people hate these sorts of disloyal thiefs [sic] and cheats". It advised Dr Tang to warn all her friends about Ariix and invited her to watch two YouTube videos that were provided as links in the email, neither of which was in evidence. It was signed by Dhaneel Mahilall.
29 Mr Mahilall sent another email on 9 July 2013 from the mahilalld@gmail.com account to an Ariix distributor called Gabriel Osorio. He had an internet alias "David Dork" and was an independent contractor of Ariix. This email formed part of a chain that was in abusive terms between the two. One significant statement in the email chain was that if Mr Dork thought that the sender did not "have what it takes", he should ring the retailer, Costco, in Auburn, a suburb of Sydney. That retailer was part of an international chain. Mr Mahilall suggested that Mr Dork ask Costco about its interaction with Mr Mahilall.
30 By 9 July 2013, Mr Jones lodged a complaint under the Uniform Name Dispute Resolution Policy with the Internet Corporation for Assigned Names and Numbers (ICANN) about the use of the ariixcorporate.com URL. Mr Jones emailed the notification of the complaint to dhaneelmahilall@hotmail.com and mahilalld@gmail.com, the latter being the email address that had appeared in the exchange of correspondence in December 2012.
31 Mr Mahilall responded from the Hotmail account soon afterwards on 10 July 2013, saying that his price for the domain had increased to USD400,000. He invited Mr Jones to call him on an Australian mobile number, which was that of the respondent, if he wanted to discuss anything about the sale, albeit the number given erroneously contained the area code "2" after the Australian country code.
32 Ariix busied itself in seeking to minimise some of the damage by search engine optimisation strategies to force the response for ariixcorporate.com's URL lower down in search engine results pages.
33 By 10 July 2013, Mr Mahilall had adopted a new stratagem. He used a pseudonym, or had a person representing herself to be, Cassie J Doll, to send emails to various persons associated with Ariix and to create another YouTube video. She sent her first email headed "Ariix exposed on Youtube …" to a number of recipients, including Mr Billings. The email had a link to the YouTube video. The YouTube description of the video in Cassie Doll's email was headed: "Ariix: The Shocking Truth, about Fred Cooper and Mark Wilson". It asserted that Cassie Doll and her family had been wronged by Ariix' founders, and that the video was merely a small introduction to what was to follow as a documentary that she was working on and was expected to be released in August. That video showed a young woman who said:
"I completely dislike everything Ariix stands for. I have no respect for the founders Fred Cooper and Mark Wilson especially. They have completely disrespected me and my family, lied, deceived us on, every level. I've lost everything. I urge everyone to dissociate with them and their company for their own sake."
34 The email asserted that the documentary would be about Cassie Doll and seven other young women in a similar situation, and would display something that was disgusting. It was signed off "Cassie aka 'the Celtic Dancer'". When one goes to YouTube to view it, the web browser displays a page with a description of the video as well as an icon to click on to start playing the video.
35 On 11 July 2013, Cassie Doll sent another email with the title "Marko rages at Ariix" to an undisclosed number of persons. She again referred to the supposed documentary and said that, as she was speaking out against Ariix, other people were coming forward, including her friend "Marko", who had been allegedly hung high and dry by "Ariix and the band of thieves". This email made a number of other disparaging references to Ariix and attached a link to another YouTube video in which Marko engaged in what might be described as a rant against Ariix and its senior executives, making accusations that they were "the devil", "Satan" and asserting that viewers should stay away from Ariix and also from those who founded it.
36 On 12 July 2013, Cassie Doll sent a third YouTube video in emails with the heading: "Ariix almost bankrupt, Fred Cooper spend [sic] fortune on teenage brothels". The email attached a further YouTube video and made very disparaging assertions about senior executives at Ariix, asserting that persons would not want their loved ones to fall "prey to these sadistic men". Cassie Doll asked the readers to share the video with women in their lives. That video depicted another young woman who said her name was Jodie Roberts, from California, who wanted to talk about Ariix, "which is probably the worst company in existence." She also continued by making a large number of very disparaging assertions about Ariix.
37 As it turned out, at least two of the persons who participated in the last three YouTube videos that I described appear to have been recruited by the videos' creator(s) from an internet operation called "Fiverr". Fiverr offered its users the ability to hire actors or other persons for as little as $5 to promote products or perform services. Marko and Jodie Roberts both appear to have been actors who advertised their services on Fiverr.
38 By 12 July 2013, people within the Ariix customer support section sent an email to Mr Wilson, Mr Jones, Mr Yates and others suggesting that they had received feedback from agents, which I assume were external distributors associated with Ariix, about the safety of the persons working in the Ariix customer support office.
39 Mr Mahilall ratcheted matters up another notch on 13 July 2013 when he sent Mr Jones an email copied to three addresses apparently associated with the religion of Islam, including the American Islamic Congress. The heading of the email related to Ariix' complaint to ICANN. The email asserted that Mr Mahilall was a Muslim and that Mr Jones had engaged in "strong hate … against muslims" and was trying to steal Mr Mahilall's website from him simply because he was of the Muslim faith. It made a number of further inflammatory allegations against Mr Jones and sought to invoke the support of the Islamic organisations who were its addressees. The email was signed by Mr Mahilall as "OWNER and Operator of www.ariixcorporate.com -- CURRENTLY SHARING THE BEAUTIFUL FAITH OF ISLAM. (ON SALE: $400,000 usd)". However, this time the URL was not linked to the RedTube site but rather to a web page of IslamiCity that informed its viewers that it had already brought the positive message of Islam to more than 167 million people. No doubt, Mr Mahilall intended by linking, in this way, to a new redirected web address, to escalate pressure on Ariix to comply with his demands.
40 Shortly afterwards on 13 July 2013, Dhaneel Mahilall sent a further email to the same recipients warning Mr Jones that he should not attempt to delete his evidence of Islamic hate mail towards him. Mr Mahilall said that he had four written and video testimonials from degree-qualified IT professionals and computer systems engineers from the Universities of New South Wales and Sydney, "confirming the source of emails from yourself concretely and conclusively! Any attempt to cover this up from [sic] your behalf will be seen as obstructing the course of Justice".
41 No information technology professionals have been called to give evidence in these proceedings by the respondent.
42 At the time all this activity was occurring, Ariix was engaged in a corporate merger negotiations with another organisation from the same industry called RevvNRG. The purpose of the merger was to seek to have RevvNRG's distributors take up selling Ariix products once their own company's stocks of its products had been exhausted. One of those distributors, a Mr Ron Laker, expressed concerns about the material on the internet and YouTube that I have described. This caused Mr Wilson to write an email to Mr Laker on 13 July 2013 denying the truth of all the allegations, informing him that work was being done so as to search engine optimise results to suppress that material. Mr Wilson sought to assure Mr Laker that Mr Wilson and his colleagues were happily married, in normal relationships and not capable of being described in the way in which the farrago of material sent out by Mr Mahilall and Cassie Doll described.
43 On 13 July 2013, Cassie Doll made a comment on Facebook on a post titled "Ariix PureNourish Product Review by Dr. O". She implored her readers that the three YouTube videos for which she gave links in the email that I have described, involving her, Marko and Jodie Roberts, should be viewed, and warned everyone to dissociate themselves from Ariix. She asserted that a full report would be coming and that Ariix' founders, who were named, were involved in fraud, corruption, teenage orgies and partner swapping to build Ariix' business which she labelled "a long time tradition in Mormon culture". She asserted that her readers should warn their friends and family so that their loved ones would not fall prey to these allegedly sadistic men and that, especially, they should share the video of Jodie Roberts that referred to alleged satanic rituals with women in their lives.
44 Later that day, Cassie Doll sent her last email headed "Fred Cooper solicits teen for Mormon orgy". This repeated the same material as the Facebook comment.
45 Things fell silent until 16 July 2013, when Mr Mahilall sent an email to Mr Jones from his Hotmail account headed "hey dude". That said:
"Hows everything on your end. hows the family and work treating you?? did anything fun this weekend?"
46 The sign off line in this email gave the respondent's local mobile phone number, his dhaneel@dhaneel.com.au email address, and the post office box at Homebush South that he had used on the registration form for the usanaaustralia.com domain name in its address line.
47 During the course of trying to work out where the offending material had originated, Mr Osorio found that the persons sending emails from the cassiejdoll@gmail.com account and the mahilalld@gmail accounts had used a rotating private proxy that defaulted to the same IP address. According to the Internet Assigned Numbers Authority, that IP address was not assigned to any particular person, but its use indicated that the emails were likely to have been sent from computers on the same internal network.
48 The respondent submitted that this might have indicated nothing more than that the match found by Mr Osorio had simply identified a common source within the Ariix organisation of persons forwarding those emails on the one network rather than identifying where the origin of those emails was.
49 Whatever the true explanation of the internet path, it is fairly safe to assume that the emails were sent by Mr Mahilall or someone associated with him.
50 There is not a skerrick of evidence to suggest that any of Mr Mahilall's or his associates' allegations against Ariix or the persons associated with it that are set out in these reasons have any truth in them at all. The respondent did not seek to establish any such allegation in his case. It is clear, however, that the emails, Facebook postings and YouTube videos were designed to cause serious damage to the reputation and standing of Ariix, together with the other persons named in them as associated with it, and that the person or persons responsible for their creation engaged in this conduct for the purpose of giving substance to the threats that, unless money was paid in the amounts demanded, things would get worse, as they clearly did.