1. Firstly, "Materiality is a question for the court although evidence may be tendered to enable the court to understand why certain matters are material or why they are not ... It is a question of mixed fact and law and it depends on the facts and is to be determined on a case by case basis". 2. Secondly, "The underlying policy is the desirability of ensuring that the acquisition of shares in companies takes place in an efficient, competitive and informed market". 3. Thirdly, "The framework of the takeover legislation assumes that criticism of the commercial desirability of the offer will be dealt with in the offeree's Part B Statement". 4. Fourthly, "The disclosure of speculation is not required and indeed is to be avoided". 5. Fifthly, "There is a distinction between information which might be useful and relevant for a shareholder in the offeree company and information which is in fact known to the offeror at the date of the Part A Statement". 6. Sixthly, and I interpolate most relevantly, "The object is to put shareholders in possession of the information required to enable them to make an informed and critical assessment of the offer and an informed decision whether to accept it". 7. Seventhly, "Consideration of a Part A Statement involves a question as to whether full and sufficient information has been given to enable the offeree to make a judgment concerning how valuable the acquisition will be to the offeror and thus of making an informed assessment ... ". 8. Eighthly, "The court when asked to restrain the making of an offer needs to be astute to see that the breech of the Law relied upon is real and of substance". 9. The ninth guideline is stated as being that s.739 whilst empowering the court to require an offeror to send an additional document with a Part A Statement may "clarify or amplify statements" in the Part A but is not one to amend the Part A. 10. The tenth guideline is stated as being that "Materiality of information, where there is a complex proposal, involves difficult questions of commercial judgment and matters of degree ... It is necessary to bear in mind that the Statement should illuminate the issues rather than confuse them". 11. The eleventh guideline is that, the Part A Statement must be read fairly, in its entirety, and not selectively.