{"id":"F2020L00952","name":"Food Standards (Proposal P1050 – Pregnancy warning labels on alcoholic beverages) Variation","slug":"food-standards-proposal-p1050-pregnancy-warning-labels-on-alcoholic-beverages-variation","collection":"legislative_instrument","jurisdiction":"commonwealth","status":"in_force","isInForce":true,"actNumber":null,"makingDate":null,"administeringDepartment":null,"currentVersion":{"id":100354,"registerId":"commonwealth-F2020L00952-current","compilationNumber":null,"startDate":"2026-04-02","status":"InForce","reasons":null,"registeredAt":null},"sections":[{"sectionNumber":"1","sectionType":"section","heading":"Food Standards (Proposal P1050 – Pregnancy warning labels on alcoholic beverages) Variation","content":"![Description: FS_Logo_K](image.001.png)\n\nFood Standards (Proposal P1050 – Pregnancy warning labels on alcoholic beverages) Variation\n\nThe Board of Food Standards Australia New Zealand gives notice of the making of this variation under section 92 of the Food Standards Australia New Zealand Act 1991. The variation commences on the date specified in clause 3 of this variation.\n\nDated 27 July 2020\n\n![](image.002.png)\n\nJoanna Richards\n\nStandards Management Officer\n\nDelegate of the Board of Food Standards Australia New Zealand\n\nNote:\n\nThis variation will be published in the Commonwealth of Australia Gazette No. FSC 135 on 31 July 2020. This means that this date is the gazettal date for the purposes of clause 3 of the variation.\n\n  \n\n1 Name\n\nThis instrument is the Food Standards (Proposal P1050 – Pregnancy warning labels on alcoholic beverages) Variation.\n\n2 Variation to standards in the Australia New Zealand Food Standards Code\n\nThe Schedule varies Standards in the Australia New Zealand Food Standards Code.\n\n3 Commencement\n\nThe variation commences on the date of gazettal.\n\n4 Effect of the variations made by this instrument\n\n(1) Section 1.1.1—9 of Standard 1.1.1 does not apply to the variations made by this instrument.\n\n(2) During the transition period, a food product may be sold if the product complies with one of the following:\n\n(a) the Code as in force without the variations made by this instrument; or\n\n(b) the Code as amended by the variations made by this instrument.\n\n(3) A food product that was packaged and labelled before the end of the transition period may be sold after the transition period if the product complies with one of the following:\n\n(a) the Code as in force without the variations made by this instrument; or\n\n(b) the Code as amended by the variations made by this instrument.\n\n(4) For the purposes of this clause, the transition period means the period commencing on the variation’s date of commencement and ending 36 months after the date of commencement.\n\nSchedule\n\nStandard 1.1.2\n\n\\[1\\] Standard 1.1.2 is varied by inserting in subsection 1.1.2—2(3) in alphabetical order\n\nindividual unit means a container that:\n\n(a) is an innermost package; and\n\n(b) contains a beverage with more than 1.15% alcohol by volume.\n\npregnancy warning label means either the pregnancy warning pictogram or the pregnancy warning mark.\n\npregnancy warning mark means the following image comprising\n\n(a) the pregnancy warning pictogram,\n\n(b) the signal words “Pregnancy Warning” and\n\n(c) the statement “Alcohol can cause lifelong harm to your baby”,\n\nall within a border.\n\n    ![](image.003.jpeg)\n\npregnancy warning pictogram means the following pictogram with the silhouette of a pregnant woman holding a wine glass within a circle with a strikethrough:\n\n    ![pregnancy warning pictogram](image.004.png)\n\nprescribed alcoholic beverage means a beverage that\n\n(a) has more than 1.15% alcohol by volume; and\n\n(b) either:\n\n(i) is for retail sale; or\n\n(ii) is sold as suitable for retail sale without any further processing, packaging or labelling; and\n\n(c) does not include a beverage that:\n\n(i) is sold for retail sale; and\n\n(ii) is packaged in the presence of the purchaser.\n\nStandard 1.2.1\n\n\\[2\\] Standard 1.2.1 is varied by\n\n\\[2.1\\] omitting the Note to subsection 1.2.1—6(1), substituting\n\nNote 1 See section 1.2.1—9 for information requirements for food for sale that does not need to bear a label.\n\nNote 2 See Division 4 of Standard 2.7.1 for the requirements relating to a \\*pregnancy warning label.\n\n\\[2.2\\] omitting the Note to subsection 1.2.1—6(2), substituting\n\nNote 1 See also section 1.2.1—24\n\nNote 2 See Division 4 of Standard 2.7.1 for the requirements relating to a \\*pregnancy warning label.\n\nStandard 2.7.1\n\n\\[3\\] Standard 2.7.1 is varied by\n\n\\[3.1\\] inserting after Note 2 to Standard 2.7.1\n\nDivision 1 Preliminary\n\n\\[3.2\\] omitting the Note to section 2.7.1—2, substituting\n\nNote In this Code (see section 1.1.2—2):\n\nindividual unit means a container that:\n\n(a) is an innermost package; and\n\n(b) contains a beverage with more than 1.15% alcohol by volume.\n\npregnancy warning label means either the pregnancy warning pictogram or the pregnancy warning mark.\n\npregnancy warning mark means the following image comprising\n\n(a) the pregnancy warning pictogram,\n\n(b) the signal words “Pregnancy Warning” and\n\n(c) the statement “Alcohol can cause lifelong harm to your baby”,\n\nall within a border.\n\n    ![](image.003.jpeg)\n\npregnancy warning pictogram means the following pictogram with the silhouette of a pregnant woman holding a wine glass within a circle with a strikethrough:\n\n![pregnancy warning pictogram](image.005.png)\n\nprescribed alcoholic beverage means a beverage that:\n\n(a) has more than 1.15% alcohol by volume; and\n\n(b) either:\n\n(i) is for retail sale; or\n\n(ii) is sold as suitable for retail sale without any further processing, packaging or labelling; and\n\n(c) does not include a beverage that:\n\n(i) is sold for retail sale; and\n\n(ii) is packaged in the presence of the purchaser\n\nstandard drink, for a beverage containing alcohol, means the amount that contains 10 grams of ethanol when measured at 20°C.\n\nsize of type means the measurement from the base to the top of a letter or numeral.\n\n\\[3.3\\] inserting after section 2.7.1—2\n\nDivision 2 Requisite statements\n\n\\[3.4\\] inserting after section 2.7.1—4\n\nDivision 3 Restricted representations\n\n\\[3.5\\] inserting after section 2.7.1—7\n\nDivision 4 Pregnancy warning labels\n\n2.7.1—8 Requirement to display a pregnancy warning label\n\n(1) A \\*prescribed alcoholic beverage that has one layer of packaging must display a \\*pregnancy warning label on its package.\n\n(2) A \\*prescribed alcoholic beverage that has more than one layer of packaging must display a \\*pregnancy warning label on:\n\n(a) the outer package; and\n\n    (b) either:\n    (i) the \\*individual unit; or\n    (ii) each \\*individual unit—if the packaging includes more than one individual unit.\n\n(3) Subsection (2) does not require a \\*pregnancy warning label to be on the outer package if a pregnancy warning label on an \\*individual unit is clearly discernible and not obscured by the outer package.\n\n(4) Subsection (2) does not require a \\*pregnancy warning label to be on the bladder within a box of a \\*prescribed alcoholic beverage.\n\n2.7.1—9 Pregnancy warning label for one layer of packaging\n\n(1) A \\*prescribed alcoholic beverage that:\n\n(a) is required by subsection 2.7.1—8(1) to display a \\*pregnancy warning label on its package; and\n\n(b) is listed in Column 1 of the table to subsection (3):\n\nmust display the pregnancy warning label listed in Column 2 of that table on its package.\n\n(2) The pregnancy warning label required by subsection (1) must comply with any corresponding size requirements listed in Columns 3, 4 and 5 of the table to subsection (3).\n\n(3) The table to this subsection is:\n\nPregnancy warning label required\n\n| Column 1                                                                                  | Column 2                                | Column 3                                                                               | Column 4                          | Column 5                                                   |\n| ----------------------------------------------------------------------------------------- | --------------------------------------- | -------------------------------------------------------------------------------------- | --------------------------------- | ---------------------------------------------------------- |\n| Prescribed alcoholic beverage                                                             | Pregnancy warning label to be displayed | Size of the *pregnancy warning pictogram or the pictogram of a *pregnancy warning mark | *Size of type of the signal words | *Size of type of the statement of a pregnancy warning mark |\n| A *prescribed alcoholic beverage with a volume not more than 200 ml.                      | The *pregnancy warning pictogram.       | At least 8 mm diameter                                                                 | Not applicable                    | Not applicable                                             |\n| A *prescribed alcoholic beverage with a volume more than 200 ml but not more than 800 ml. | The *pregnancy warning mark.            | At least 6 mm diameter                                                                 | At least 2.1 mm                   | At least 1.6 mm                                            |\n| A *prescribed alcoholic beverage with a volume more than 800 ml.                          | The *pregnancy warning mark.            | At least 9 mm diameter                                                                 | At least 2.8 mm                   | At least 2.1 mm                                            |\n\n2.7.1—10 Pregnancy warning label for an outer package\n\n(1) A \\*prescribed alcoholic beverage that:\n\n(a) is required by paragraph 2.7.1—8(2)(a) to display a \\*pregnancy warning label on its outer package; and\n\n(b) is listed in Column 1 of the table to subsection (3);\n\nmust display the pregnancy warning label listed in Column 2 of that table on its outer package.\n\n(2) The pregnancy warning label required by subsection (1) must comply with any corresponding size requirements listed in Columns 3, 4 and 5 of the table to subsection (3).\n\n(3) The table to this subsection is:\n\nPregnancy warning label required\n\n| Column 1                                                                                                                     | Column 2                                | Column 3                                                                               | Column 4                          | Column 5                                                   |\n| ---------------------------------------------------------------------------------------------------------------------------- | --------------------------------------- | -------------------------------------------------------------------------------------- | --------------------------------- | ---------------------------------------------------------- |\n| Prescribed alcoholic beverage                                                                                                | Pregnancy warning label to be displayed | Size of the *pregnancy warning pictogram or the pictogram of a *pregnancy warning mark | *Size of type of the signal words | *Size of type of the statement of a pregnancy warning mark |\n| A *prescribed alcoholic beverage with: a volume not more than 200 ml; and packaging that includes only one *individual unit. | The *pregnancy warning pictogram.       | At least 8 mm diameter                                                                 | Not applicable                    | Not applicable                                             |\n| All other *prescribed alcoholic beverages.                                                                                   | The *pregnancy warning mark.            | At least 11 mm diameter                                                                | At least 3.5 mm                   | At least 2.7 mm                                            |\n\n2.7.1—11 Pregnancy warning label for an individual unit\n\n(1) A \\*prescribed alcoholic beverage that:\n\n(a) is required by paragraph 2.7.1—8(2)(b) to display a \\*pregnancy warning label on one or more individual units; and\n\n(b) is an individual unit that is listed in Column 1 of the table to subsection (3);\n\nmust display the pregnancy warning label listed in Column 2 of that table on each such individual unit.\n\n(2) The pregnancy warning label required by subsection (1) must comply with any corresponding size requirements listed in Columns 3, 4 and 5 of the table to subsection (3).\n\n(3) The table to this subsection is:\n\nPregnancy warning label required\n\n| Column 1                                                                     | Column 2                                | Column 3                                                                               | Column 4                          | Column 5                                                   |\n| ---------------------------------------------------------------------------- | --------------------------------------- | -------------------------------------------------------------------------------------- | --------------------------------- | ---------------------------------------------------------- |\n| Individual unit                                                              | Pregnancy warning label to be displayed | Size of the *pregnancy warning pictogram or the pictogram of a *pregnancy warning mark | *Size of type of the signal words | *Size of type of the statement of a pregnancy warning mark |\n| An *individual unit with a volume not more than 200 ml.                      | The *pregnancy warning pictogram.       | At least 8 mm diameter                                                                 | Not applicable                    | Not applicable                                             |\n| An *individual unit with a volume more than 200 ml but not more than 800 ml. | The *pregnancy warning mark.            | At least 6 mm diameter                                                                 | At least 2.1 mm                   | At least 1.6 mm                                            |\n| An *individual unit with a volume more than 800 ml.                          | The *pregnancy warning mark.            | At least 9 mm diameter                                                                 | At least 2.8 mm                   | At least 2.1 mm                                            |\n\n2.7.1—12 Required form for pregnancy warning labels\n\n(1) A \\*pregnancy warning label required by this Division to be displayed must comply with this section.\n\n(2) The background of the \\*pregnancy warning label must be in the colour white.\n\n(3) The circle and strikethrough of the \\*pregnancy warning pictogram must be in the colour red.\n\n(4) The silhouette of a pregnant woman on the \\*pregnancy warning pictogram must be in the colour black.\n\n(5) The signal words of the \\*pregnancy warning mark must be:\n\n(a) in the colour red; and\n\n(b) in bold font; and\n\n(c) in a sans-serif typeface; and\n\n(d) in capital letters; and\n\n(e) in English.\n\n(6) The statement of the \\*pregnancy warning mark must be:\n\n(a) in the colour black; and\n\n(b) in a sans-serif typeface; and\n\n(c) in sentence case; and\n\n(d) in English.\n\n(7) The border of the \\*pregnancy warning mark must be in the colour black.\n\n(8) The \\*pregnancy warning mark must be displayed on the package with a clear space that:\n\n(a) surrounds the outside of the border of the pregnancy warning mark; and\n\n(b) is at least 3mm in width.\n\n(9) The \\*pregnancy warning label must be displayed as a whole and without modification.","sortOrder":0}],"analysis":{"flash_summary":{"complexity_score":7,"scope_assessment":{"changed":true,"description":"The variation expands the Code by adding a new Division 4 to Standard 2.7.1 and associated definitions, making pregnancy warning labels mandatory for prescribed alcoholic beverages (>1.15% ABV) and prescribing detailed format, size and placement rules. It also introduces a 36‑month transition period allowing sale of previously packaged stock (clause 4(4))."},"complexity_factors":["New and detailed defined terms inserted (individual unit; pregnancy warning label/mark/pictogram; prescribed alcoholic beverage) increasing interpretive load (Schedule; Standard 1.1.2 and note to 2.7.1—2).","Different labelling rules depending on packaging layers (single vs multiple layers) and whether outer package or individual unit must carry the label (2.7.1—8).","Multiple volume thresholds drive different requirements (<=200 ml, >200–800 ml, >800 ml) across separate tables for single-package, outer-package and individual-unit rules (2.7.1—9, 2.7.1—10, 2.7.1—11).","Highly prescriptive visual and typographic specifications (colours, boldness, typeface family, case, minimum diameters and type sizes, clear space) increase production precision and artwork/versioning burden (2.7.1—12).","Transition and stock-sale mechanics that grandfather pre‑packaged product for up to 36 months add compliance timing complexity (clause 4(2)–(4)).","Several narrow exceptions that must be identified operationally (eg, bladder within a box; beverages packaged in purchaser's presence; threshold 1.15% ABV) create edge-case compliance decisions (definitions and 2.7.1—8(4)).","Cross-references and amendments across multiple Standards and Notes (Standard 1.1.2, Standard 1.2.1, Standard 2.7.1) require coordinative legal review of existing labelling obligations.","Instrument specifies content and form but does not set out enforcement mechanisms or penalties in this text, leaving operational enforcement and interpretation to other regulatory provisions or agencies."],"plain_english_summary":"This variation amends the Australia New Zealand Food Standards Code to require pregnancy warning labels on prescribed alcoholic beverages (those over 1.15% alcohol by volume that are for retail sale or suitable for retail sale). It prescribes exact pictogram/text, colours, font, sizing and placement rules for labels.\n\nThe rule affects alcohol manufacturers, packagers and retailers who must update packaging within a 36‑month transition period and accommodates limited exceptions (for example, beverages packaged in the purchaser's presence and certain bladders)."},"flash_summary_failed":{"failed":true,"reason":"Unauthenticated. Configure AI_GATEWAY_API_KEY or use a provider module. Learn more: https://ai-sdk.dev/unauthenticated-ai-gateway","source":"analysis-cron"},"kimi_summary":{"content_quality":"ok","complexity_score":5,"scope_assessment":{"changed":false,"description":"The legislation remains tightly focused on its original purpose of mandating pregnancy warning labels on alcoholic beverages. The scope has not expanded beyond this specific labelling requirement."},"complexity_factors":["Multiple defined terms (5 new definitions: individual unit, pregnancy warning label, pregnancy warning mark, pregnancy warning pictogram, prescribed alcoholic beverage)","Three separate tables with dimensional specifications (diameter measurements in mm, font sizes in mm) that vary by container volume","Nested conditional logic: different rules apply based on number of packaging layers, container volume, and whether the unit is visible through outer packaging","Specific colour and typography requirements (red, black, white, bold, sans-serif, capital letters, sentence case)","Transition period provisions with grandfathering clauses for existing stock","Cross-references between Standards 1.1.2, 1.2.1, and 2.7.1","Exceptions to general rules (e.g., bladder within a box exemption, visibility exception for outer packaging)"],"plain_english_summary":"This law makes pregnancy warning labels mandatory on all alcoholic drinks sold in shops (those over 1.15% ABV), requiring producers and importers to redesign packaging and retailers to move toward compliant stock under a transitional sell-through. \n\nBy creating a single, nationally consistent warning — a crossed-out pregnant-woman pictogram plus the text \"Pregnancy Warning: Alcohol can cause lifelong harm to your baby\" — it ensures consumers in Australia and New Zealand see clear, uniform advice about drinking in pregnancy."}},"importantCases":[],"_links":{"self":"/api/acts/food-standards-proposal-p1050-pregnancy-warning-labels-on-alcoholic-beverages-variation","history":"/api/acts/food-standards-proposal-p1050-pregnancy-warning-labels-on-alcoholic-beverages-variation/history","analysis":"/api/acts/food-standards-proposal-p1050-pregnancy-warning-labels-on-alcoholic-beverages-variation/analysis","conflicts":"/api/acts/food-standards-proposal-p1050-pregnancy-warning-labels-on-alcoholic-beverages-variation/conflicts","importantCases":"/api/acts/food-standards-proposal-p1050-pregnancy-warning-labels-on-alcoholic-beverages-variation/important-cases","documents":"/api/acts/food-standards-proposal-p1050-pregnancy-warning-labels-on-alcoholic-beverages-variation/documents"}}